Detours and ramifications don’t have to mean the end to the enterprise; however, they do mean that options must be evaluated. hat’s why BevNET is featuring a set of case studies involving the Bricktown Group and General Capital Partners as part of BevNET Live in Manhattan.
BevNET Live Summer ’14 is less than one month away! Hundreds of attendees — including investors, distributors and suppliers — are already signed up. If you haven’t already, NOW is the time to register.
BevNET is delighted to present a talk with Janie Hoffman, the founder and CEO of Mamma Chia, on what happens when a brand and its founder are inextricably linked in the consciousness of the public and of the industry. When you’re an entrepreneur without a huge marketing budget, and you’re aiming to shake up the market, it happens: the founder’s story becomes the key window into the product and its larger meaning. In effect, the founder becomes the brand.
Mr. Spence, the CEO of Zevia, will be speaking on the ways that the brand has managed to stay lean while growing to more than $60 million in retail sales last year, as well as the pattern recognition moment that took place as the company’s message pivoted to focus on a growing marketplace retreat from artificial sweeteners and creating an “easy switch” for existing diet soda consumers.
Three new speakers will be joining BevNET Live, offering perspectives on creating momentum for entrepreneurial non-alcoholic beverage brands in bars, chain restaurants, and through one of the country’s largest natural and specialty food and beverage distributors.
Kathryn Peters of SPINS will provide attendees insights regarding the overall trends and opportunities within key beverage categories, including relevant attributes, ingredients and natural product positioning, while Kerry Corke of the Kantar WorldPanel will discuss consumer insights derived from 30 years of ongoing consumer panels.
BevNET is delighted to announce that Jesse Itzler and Bill Weiland, two highly informative and entertaining speakers, will join BevNET Live in Manhattan to offer varying perspectives on brand building, marketing, distribution and investment.
NOW is your opportunity to include your brand as part of the “Sampling Bar” at our upcoming BevNET Live Summer ’14 event. The Sampling Bar is a free promotional opportunity that enables you to have samples of your product in an unmanned area designed to showcase new, innovative or successful beverage brands to the over 500 beverage industry professionals, including investors, distributors and retailers, expected to attend BevNET Live.
Early registration for BevNET Live Summer 14, our flagship semiannual event for the beverage industry, expires today! Don’t delay. Register now and take advantage of early registration pricing.
In discussing the way Talking Rain has engaged the challenges and solutions of its own ascent, Klock will attempt to provide the BevNET Live audience an overall set of contours for embracing growth and change in their own companies.