Headlines

Six Finalists Advance in New Beverage Showdown 26

Six emerging beverage brands emerged from a field of 12 contestants to secure a spot in tomorrow’s final round of New Beverage Showdown 26 at BevNET Live Winter 2023, presented by Coca-Cola North America New Revenue Streams.

BevNET Live Winter 2023: Entrepreneurs, Investors & Retailers Talk Top Industry Issues

BevNET Live Winter 2023 began today with wide ranging discussions led by beverage business entrepreneurs, investors, experts, distributors, retailers and more. Today’s panelists worked to summarize the state of the market, share valuable learnings for early stage brands and give a look into how to build, scale, finance and grow within the current industry climate.

View the Nominees for BevNET’s 2023 Spirits Awards

This year, we proudly introduced a new accolade to our awards lineup: The BevNET Spirit Awards. Aligned with BevNET's commitment to explore burgeoning beverage trends and innovative brands, the BevNET Spirits Awards Program is focused on two dynamic categories – Ready-to-Drink Cocktails and Non-Alcoholic Spirits.

BevNET Best of 2023 Award Winners Announced

At the conclusion of each year, BevNET honors the companies, brands, individuals, products, ideas and trends that have helped drive positive growth across the industry over the last 12 months. The winners of BevNET’s Best of 2023 Awards embody that spirit and drive, combining inspiration with effort, style, dynamism and personality.

Mixing It Up: How WithCo Cocktails Pivoted From Digital to Retail

Prior to 2020, Nashville-based mixer brand WithCo Cocktails was bringing in less than $100,000 per year. But six months after the brand began advertising to drinkers suddenly thirsting for an at-home cocktail during lockdowns, the startup went to making that same amount per month.

Report: High End Tequila Boom Begins to Bust?

Has high-end tequila hit a dry spell? A new report from the IWSR Drinks Market Analysis says brands at the top of the agave spirit shelf should expect a continued slowdown in the U.S. and begin to look elsewhere for growth.

Road Warriors: Tips for Winning Your Costco Roadshow

Club chain Costco for years has used roadshow sampling events as a testing ground for new brands being considered for a rotation in-store. The process of planning, staging, executing and following through can be complicated and fraught with risk.

Coke Wins NARB Appeal for Powerade Electrolyte Claims Over Gatorade

The Coca-Cola Company will be able to challenge Gatorade’s electrolyte content on Powerade labels after the National Advertising Review Board (NARB) favored the company in a decision this week regarding Powerade’s claim to have “50% more electrolytes vs. the leading sports drink.”