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Taste Radio: If Gatekeepers Move The Goalposts, Sharpen Your Aim Taste Radio: If Gatekeepers Move The Goalposts, Sharpen Your Aim

Taste Radio: If Gatekeepers Move The Goalposts, Sharpen Your Aim

by BevNET.com Staff,

Jason Burke, founder/CEO of clean ingredient meat snack and sauce brands The New Primal and Noble Made, spoke about how he navigates constant shifts in how retailers measure traction and determine metrics for success, and how to demonstrate incremental value during pitch meetings.

Stress Test: Melting Forest Aims to Grow Mushroom-Powered RTDs Stress Test: Melting Forest Aims to Grow Mushroom-Powered RTDs

Stress Test: Melting Forest Aims to Grow Mushroom-Powered RTDs

by Brad Avery,

In the growing market for stress-relief beverages, a new functional mushroom platform brand is hoping to melt consumers’ woes away. Melting Forest is a brand of adaptogenic mushroom (Lion’s Mane and cordyceps) beverages created by California-based CBD Living.

Authentic or Ill Advised? Branding Experts Weigh In On Plantation Rum’s Name Change Authentic or Ill Advised? Branding Experts Weigh In On Plantation Rum’s Name Change

Authentic or Ill Advised? Branding Experts Weigh In On Plantation Rum’s Name Change

by Ferron Salniker,

Brands reinvent themselves all the time, but not always for the same reasons. In the case of Planteray Rum – the new identity for Plantation Rum as of last month – the change is the culmination of a four-year process that brought the company face-to-face with painful, negative historical connotations, and ultimately towards what it hopes is a brighter future.

Five Questions With Monarch Emulsions CMO Derek Gould Five Questions With Monarch Emulsions CMO Derek Gould

Five Questions With Monarch Emulsions CMO Derek Gould

by Martín Caballero,

We spoke with Monarch Emulsions' chief marketing officer Derek Gould about the company’s market strategy, its outlook on the rise of hemp-derived D9 drinks and the major industry-wide challenges that lie ahead.

Taste Radio: Poppi May Get A $1 Billion Exit. But What About Profit, Purpose? Taste Radio: Poppi May Get A $1 Billion Exit. But What About Profit, Purpose?

Taste Radio: Poppi May Get A $1 Billion Exit. But What About Profit, Purpose?

by BevNET.com Staff,

Poppi is getting a lot of attention, particularly as an acquisition target, a topic the hosts discussed in the episode, along with Coke’s new TikTok-inspired soda and a trio of “loaded” cereals. This episode also includes a conversation with executives from Manna Tree and Gotham Greens who discuss their relationship as mission-driven investor and entrepreneur.

Westrock, Select Milk Partner To Produce Milk-Based Coffee RTDs Westrock, Select Milk Partner To Produce Milk-Based Coffee RTDs

Westrock, Select Milk Partner To Produce Milk-Based Coffee RTDs

by Martín Caballero,

Westrock Coffee is expanding its already ambitious strategic vision for ready-to-drink, announcing yesterday an agreement with Texas-based Select Milk Producers to create a joint venture for dairy or plant-based milk coffee-based beverages.

Liquid Death Looks to Reanimate Consumers with Death Dust Liquid Death Looks to Reanimate Consumers with Death Dust

Liquid Death Looks to Reanimate Consumers with Death Dust

by Brad Avery,

The “entertainment-first” beverage maker is the latest brand to jump into the rapidly expanding hydration category with today’s announcement of Death Dust, which adapts three of the most popular flavors from its sparkling waters – Severed Lime, Mango Chainsaw and Convicted Melon – into electrolyte drink mixes.

Culture POP Raises $21M In New Investment Culture POP Raises $21M In New Investment

Culture POP Raises $21M In New Investment

by Lukas Southard,

Probiotic soda brand Culture Pop raised $21 million from new investors which include Enlightened Hospitality Investments — the investment arm of restaurateur Danny Meyer — and a private investment by Howard Schultz.

Suja Appoints Former Stone Brewing Chief Maria Stipp As CEO Suja Appoints Former Stone Brewing Chief Maria Stipp As CEO

Suja Appoints Former Stone Brewing Chief Maria Stipp As CEO

by Adrianne DeLuca,

Suja Life, the parent company to Suja Organics and Vive Organics, announced today it has appointed Maria Stipp as its new CEO, effective Feb 20, while current chief executive, Bob DeBorde, moves into retirement.