Viola, the premium cannabis brand founded by former power forward Al Harrington, has partnered with former shooting guard Allen Iverson and plant-based wellness brand Horticulture to create IVERSON, a craft THC-infused soda.
Cure Hydration is rolling out its hydrating electrolyte drink mixes to Ulta Beauty, marking a major milestone for the brand and the broader beauty-from-within category.
“This NACS feels different.” Those were the words of Pepsi North America president Mike Del Pozzo last night in Chicago.
In the year since launching, Key Energy has evolved its marketing approach, flavor, packaging and fundraising strategies as it grows.
As early-stage deal flow moderates and mid-sized rounds gain share, the quarter signals a market that is stabilizing at a more sustainable pace - one defined by disciplined capital allocation, selective growth, and investor confidence in category leaders.
How can a patient, craft-centric mindset give brands a competitive edge? Cy Cain, the founder and CEO of premium RTD cocktail brand Straightaway Cocktails, outlines a strategy rooted in deliberate, thoughtful growth over the pursuit of viral trends, and emphasizes the long-term value of investments in quality and brand integrity alongside partnerships with Costco, Alaska Airlines and Shake Shack.
Activist investor Starboard Value has taken a sizable share in the soft drink giant, building its stake in the weeks since the $18 billion acquisition of the global coffee conglomerate was announced on August 25.
The CGA by NIQ Q3 2025 report reveals a dynamic on-premise market reshaping around new spending patterns and shifting category power.
A week after California drinks manufacturer Manna Beverages shuttered operations and terminated the entire on-site staff, the company’s West Sacramento and Anaheim production facilities are up for sale.
Kylie Jenner's vodka soda RTD brand Sprinter has secured over $4 million in new investment as part of a $12 million round, according to an SEC Form D filed on Friday.
Even as the brand's previously announced pivot from tepache to 'modern Mexican soda' begins to take hold, De La Calle continues to iterate.
If there’s anyone with an eye for emerging cocktail trends, it’s Colin Asare-Appiah. The mixologist and author doubles as trade director of culture and lifestyle at Bacardi, and has over 20 years of experience mentoring bartenders nationwide.
Target has stocked the shelves of 10 stores in the Twin Cities region with intoxicating hemp drinks from ten different brands, marking a potentially seismic shift in distribution for the category.
The ongoing legal battle between Logan Paul’s Prime Hydration and Mark Anthony Brands’ Más+ by Messi is getting more heated.
