Headlines

Colorado-based CBD drink maker Defy LLC filed a lawsuit last month against Tennessee-based hydration beverage brand Defiance Fuel, claiming the latter company infringed on its trademarks; A new lawsuit against 75 members of Dairy Farmers of America’s (DFA) leadership team is accusing the co-op of extortion and cartel-like tactics; Family of late Hansen’s Beverage Co. founder Hubert Hansen were awarded $17 million in a ruling against The Coca-Cola Company and Monster.

After spending the last year pivoting its marketing and identity back towards its core military audience, Kill Cliff is looking to expand its consumer base with a change in design that positions it as an approachable clean energy play with an array of use occasions.

BevNET and NOSH’s weekly live call-in show, Office Hours, returns Tuesday, July 7 at 3 p.m. ET. NOSH editor Carol Ortenberg will bring Darla Mears, the Chief Customer Officer at Kodiak Cakes, and Cheryl Christian, the EVP of Sales at Bobo's, on the livestream to dive into sales strategy and take questions from viewers.

Brew Dr. Kombucha is expanding its interest in functional ingredients with Tranquil, -- a new line containing 25 mg of CBD per 14 oz. bottle that is launching this week at stores in Oregon and Washington. The products feature flavors modeled after the Oregon-based kombucha maker’s existing Ginger Lemon, Superberry and Clear Mind SKUs.

Citing rapid changes in the marketplace, The Coca-Cola Company announced this morning it is discontinuing its cold-pressed juice and smoothie brand Odwalla and its accompanying chilled DSD network at the end of this month.

UK-based Dash Water is crossing the pond to enter the U.S. market through a partnership with digital beverage house Iris Nova. Founded in 2017, the brand is positioned as a premium sparkling water that infuses its flavors using real fruit rather than extracts.

The small but mighty chia seed has increasingly moved beyond beverages, bars and the bulk bin toward savory snacks and breakfast food as consumers seek added function from everyday foods. But after a temporary boom in attention during the middle of the last decade, under brands like Health Warrior, the Chia Company, and Mamma Chia, the ingredient still hasn’t fully reached the masses.