Health-Ade Kombucha announced today the launch of Health-Ade Booch Pop, a line of kombucha-based prebiotic drinks that marks the brand’s first product extension into shelf-stable sets. Health-Ade co-founder and CEO Daina Trout said the line is the first new innovation outside of kombucha and is centered around the concept of “Feel Good Bubbly Beverages.”
Since late 2019, the Cleveland-based brand has been quietly seeding Organic Pre Workout Energy, its first line extension, online and in select area retailers.
This week during BevNET & NOSH Virtually Live, several food and beverage brands had the opportunity to showcase their companies in a virtual Brand Showcase room, where they could interact with attendees and exchange contact information. But Jomaree Pinkard, co-founder and CEO of Hella Cocktail Co., saw an opportunity to use the online platform to get a vital message out to the industry.
This edition of Taste Radio Insider features highlights from interviews with six entrepreneurs and experts who joined us during the first half of 2020, including TRUFF hot sauce founders Nick Guillen and Nick Ajluni; Anouck Gotlib, CEO of Belgian Boys; Nona Lim, founder/CEO of Nona Lim; GT’s Living Foods founder/CEO GT Dave; Ashley Thompson, co-founder/CEO of MUSH; and Lee Robinson, director of dairy and beverage for Whole Foods Market.
In a webinar last week, health and wellness market insights firm Social Nature outlined how better-for-you CPG companies are adapting to changing shopper behavior as consumers’ focus shifts toward health and wellness products and e-commerce.
Over recent years, the explosion in craft distilleries across the U.S. has sparked renewed interest in cocktail culture and mixology. Now, a new generation of ready-to-drink cocktail brands are taking that ethos and injecting new life into a category that has been previously defined by flavored malt or wine-based beverages.
Yerbaé Partners with Pepsi-Cola Bottling of New York; Natalie’s Expands Holistic Line with Publix; Mad Tasty Launches Direct-to-Business Program Online; Waterloo Adds Publix and Greenwise Market; So Good So You Launches 4-Pack Shots in Publix; Iconic Kids Adds New Retailers; Béla Adds Albertsons, The Better Health Stores; Shroomi Adds Whole Foods SoCal; TEN Alkaline Spring Water Adds Cans to UNFI, KeHE
Nutrition retailer GNC filed for chapter 11 bankruptcy protection today, and will shutter 800 to 1,200 stores nationwide.
Non-alcoholic beverage sales continued to rise over the two-week period ended on June 13, increasing 13% from the same time frame last year, according to an analysis of Nielsen data by Goldman Sachs Equity Research.
Henry Chen, founder/CEO of SPI West Port, the owner of ALO Drink, ALO Snacks, Jen Collagen and Woodridge Snacks, spoke about the importance of staying true to the company’s core focus, who he views as the ultimate industry gatekeeper, how the company strategizes around retail placement and the key element entrepreneurs can’t overlook when scaling.
After the FDA last month released temporary guidance to allow companies to make “minor” ingredient substitutions without labeling changes, advocacy organization Food Allergy Research and Education (FARE) and other groups have advocated for greater transparency.
Expanding its platform beyond the RTD space, LifeAID Beverage Co. announced today the launch of LifeAID Go!, a line of single-serve powder drink mixes which will debut online this week. Go! features powdered versions of the brand’s ImmunityAid and FitAid SKUs, which co-founders Orion Melehan and Aaron Hinde said are among the brand’s top selling beverage products.
SprintToSuccess, a 7 week creative process designed to take an entrepreneur-in-need from streamlined strategy to a ready-for-world brand free of charge, has announced its Season 1 subject, chosen from a pool of 107 applicants: Melissa Martinelli’s SuperFrau.
Organic sports drink maker HALO Sport has announced Grammy-award winning artist Armando Christian Perez, a.k.a. Pitbull, has joined the company as an investor and ambassador.
