Headlines

Preme Relaunches With New Gut Hydration Platform

Knowing when to pivot is paramount to an early-stage brand’s survival, but putting aside your first products to start again from scratch can be an equally risky proposition. Gut health brand Preme is taking the leap.

Taste Radio: Is A Warning On Booze Misguided? Plus, The ‘Fatale’ Journey Of An NA Brand.

Is booze so bad that it should come with a warning label? The U.S. Surgeon General thinks so and has advised Congress to act. What, if any, impact would potential legislation have? The hosts discuss. This episode also features an interview with Julie Cielo, the founder of pioneering non-alcoholic cocktail brand Ferm Fatale, who talks about the successes, missteps and eventual closure of her company.

Daily Briefing (Insiders Only): Virginia Hemp Rules Stand

States looking to harsh the high for hemp-derived THC products just got handed a big win from The U.S. Court of Appeals, 4th Cir., which ruled the 2018 Farm Bill does not preempt a Virginia law limiting the THC content in consumable products.

Deal Recap: How On The Rocks Went From Startup to Exit

Rocco Milano, co-founder of ready-to-drink (RTD) brand On The Rocks was once told that “RTD was where brands go to die.” But five years after launching, the premium bottled cocktail company sold to Suntory Spirits in 2020.

Yerbaé Acquired by Safety Shot, Inc. in Move to Build Portfolio Business

Yerbaé Brands has been acquired by Florida-based functional beverage maker Safety Shot in what could be the first of multiple beverage acquisitions by the company. The two companies will also seek to create synergies in supply chain logistics, ingredient procurement, sharing warehousing and other resources.

Taste Radio: Bo Knows… Beverages? Of Course He Does.

Bo Jackson, the multi-hyphenate sports icon and one of a handful of athletes to play both professional football and baseball, is tackling perhaps his biggest challenge yet – the beverage industry.