Non-Alc Michelob Ultra Zero to Launch in January 2025
Anheuser-Busch InBev (A-B) is tapping into the equity of one of its biggest brands for its next adult non-alcoholic (NA) beer play: Michelob Ultra Zero.
Headlines
New Products: Peet’s First Concentrated Espresso, Plus Gatorade, Humm, Stash Tea & More
In this week’s new products roundup, Peet’s Coffee unveils its first-ever concentrated espresso, Stash Tea makes its first foray into lattes and prebiotic soda brand Poppi joins forces with Post Malone.
CGA: D.C. Tops Nevada In Cocktail Consumption, Hotel Guests Going NA
With the election looming, is it too much of a surprise that Washington, D.C. has overtaken Nevada as the number one U.S. location for cocktail consumption? That’s according to new data from NIQ-owned on-premise data firm CGA.
Taste Radio: A Tiny Bit Better Doesn’t Cut It… We See You Lunchly
When worlds collide, do consumers benefit? The hosts weigh in on Lunchly, the much hyped new Lunchables competitor launched by uber influencers and entrepreneurs Mr. Beast, Logan Paul and KSI. They also highlight unusual collaborations between fashion and consumer brands, and reach for healthy soups and shots.
American Canning Halts aTULC Can Production After Supplier “Unexpectedly” Retreats
In a move set to impact “thousands of customers,” American Canning today halted operations at its Aluminum Toyo Ultimate Can (aTULC) manufacturing plant in Texas, abruptly ending an innovative first-in-the-nation packaging partnership that had attracted significant interest from ready-to-drink cocktail and energy drink makers.
NIQ: Total Bev-Alc Sales Declines Ease Through Labor Day Weekend
The latest data set from NIQ showed a modest improvement in sales declines for total BevAlc in the two-week period before September 7, which included a tepid labor day weekend, according to analysis from Goldman Sachs Equity Research.
Low-ABV Brands Aim To Prove They’re More Than ‘Diet’ Wine
Low-ABV wine is trying to thread the needle between non-alc and moderating consumers by offering a product that assuages the health concerns of alcohol consumption while maintaining the flavor and experience of traditional wine.
What’s New in the Sports Drinks Category – SPINS September 2024 Report
Sports drinks are seeing 5% increase in sales. The adjacent hydration & electrolytes category is seeing strong growth but is still a much smaller category overall.
NielsenIQ: Volume Improvement Fuels “Moderate” Sales Growth
Non-alcoholic beverage sales “modestly accelerated” in the latest two-week period ending September 7, with those sales increases driven by improved volumes amid stable pricing growth.
Report: Craft Spirits Face First Decline in Recent History
In 2023, U.S. craft spirits faced the first dip in sales, volume and share in recent history according to data from the 2024 Craft Spirits Data Project, released today by the American Craft Spirits Association (ACSA) and Park Street.
C4, Hershey’s Partner for Licensed Flavor Line
The co-branded line includes three ready-to-drink Jolly Rancher flavored C4 Performance Energy drinks, a Bubble Yum flavored pre-workout powder mix, and Hershey and Reese’s flavored protein powders – the first protein products launched under the C4 brand.
Coca-Cola, Bacardi Launching Rum Cocktail RTD in Limited Markets
The Coca-Cola Company is expanding its reach in bev-alc with another ready-to-drink canned cocktail (RTD).
Creator Collab: Feastables and Prime Link Over Lunchly
Online influencers and creators aren’t just making their own CPG brands – they’re doing it with each other. PRIME has joined forces with YouTube superstar MrBeasts’ chocolate company Feastables to introduce Lunchly, a kid-friendly meal kit positioned as a better-for-you competitor for Kraft Heinz’s Lunchables.
Flow: Q3 Co-Packing Growth Gives Company Most Profitable Quarter to Date
While core brand revenue declined, Flow Beverage Corp. reported consolidated net revenue growth of 5% to CAD$13.8 million in its fiscal year Q3 2024 earnings report today, marking its most profitable quarter since the company went public.