The brand, created by Essentia Water founder Ken Uptain, unveiled redesigned packaging and new SKUs last month, expanding its functional platform with a clear protein drink to complement its existing hydration and energy options.
Non-alcoholic beverages were up slightly in the beginning of June, as dollar sales grew 4.9% in the 52-week period ending June 13, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Coca-Cola’s North America Operating Unit is set for a management change as EVP and president Jennifer Mann is stepping down.
The non-alcoholic beverage space is getting some funky new innovations this month, including mocktails from Rockstar Energy, a hemp-infused take on Four Loko, and a pickle lemonade beer alternative courtesy of HOP WTR.
The Boston-based, clean label energy drink startup, which launched last year, is going nationwide with distribution into all Sprouts Farmers Market stores as part of the retailer’s Forager brand discovery program.
Walmart senior director of emerging brand partnerships Dee Charlemagne and senior beverage category merchant Leslie Osorio discuss how the retail giant is evolving its approach to working with early-stage brands.
Four Loko-maker Phusion Projects has licensed some of its brand assets to Chuck It LLC for use on intoxicating hemp beverages.
One brand is preparing for a regulatory shakeup. Another just landed in Target with $24 million in fresh capital. The Taste Radio hosts discuss BRĒZ’s bet on a future beyond THC, Stars & Honey’s leap from DTC success to a nationwide Target launch, and how brands are reinventing Shirley Temples, protein bars, and Rice Krispie treats for a new generation of consumers.
Sprite is teaming up with Genius, the online music and lyrics annotation platform, to launch “The Living Tracklist,” a campaign which “reimagines” some of the most iconic hip hop songs in history as “a living, evolving canon shaped by culture, conversation and community,” according to the company.
Most founders build to scale, but Adam Kost, founder of ready-to-drink (RTD) brand Dirty Shirley, built to prove.
At BevNET Live Summer, KarpReilly's Hank Spring explained the current landscape of beverage investment and how the PE firm strategizes its funding role.
Hemp industry advocates are celebrating the inclusion of pro-hemp language in a recent White House letter to Congress.
The execution is solid, offering approachable flavors that lean lighter and more restrained than many competitors in the category.
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Algae Cooking Club’s funding round and BRĒZ’s strategic pivot, plus SmartSweets founder Tara Bosch’s second entrepreneurial act and a legal battle between two electrolyte beverage makers.
