News

Marketing: Hint Makes Water Something to ‘Crave’

Flavored water brand Hint is looking to turn hydration from a chore into something people can’t wait to do with its latest marketing campaign, MMMMM Water, a series of ads built around the slogan “Water For People With Tastebuds.”

Non-Alc Beverages Remain Healthy in Retail and on Amazon

April brought healthy growth to the non-alcoholic beverage sector, as the category reported dollar sales up 2.3% in the 52-week period ending May 2, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.

Daily Grind: How Everyday Dose Is Breaking Beyond Coffee

We caught up with Jordan Leberman, growth marketing manager at Everyday Dose, to break down how the Austin-based brand’s identity is evolving as it expands availability, how it’s stimulating community both online and off, and where the product roster is going next.

Ritual Zero Proof Debuts RTDs

Diageo’s Ritual Zero Proof has entered the ready-to-drink (RTD) category with three canned non-alcoholic (NA) cocktails.