As digital tools help to democratize ecommerce for brands both large and small, why can’t influencer marketing be part of that conversation, too? That’s the question being posed by minisocial.
In this week’s new products roundup, SodaStream grows its line of PepsiCo drink mixes, Mockly celebrates Dry January with a new low-sugar, low-cal mocktail and Odyssey unveils its new line of energy drinks.
U.S. craft spirits topped $7.9 billion in sales in 2022, growing 5.3% in value and 6.1% in volume, but slowed considerably from the year prior, according to a new report.
Marking its third acquisition since 2021, Wisconsin-based beer and craft soda producer Sprecher Brewing Company announced today it has acquired functional energy drink brand Juvee for an undisclosed sum.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Rebecca Bernard, the founder of Empire City Brand Builders, who shared her thoughts, questions and feedback with the participants.
With its business expanding amid a rising U.S. energy drink category, Monster Beverage Corporation projected confidence in its widening product portfolio during its annual investor meeting presentation yesterday.
Nutrabolt, the nutrition supplement maker behind Cellucor and C4, has taken a 20% ownership stake in health supplement maker Bloom Nutrition.
Nutpods founder and CEO Madeline Haydon says the plant-based coffee creamer brand is only getting started following its acquisition today by Kroger-backed investment group MPearlRock.
Nutpods, the plant-based coffee creamer brand founded in 2013 by Madeline Haydon, has been acquired by Kroger-backed investment group MPearlRock, the company announced this morning. Terms of the deal were not disclosed.
Marcus Sakey, the co-founder of Ritual Zero Proof, spoke about why Diageo invested in his non-alcoholic spirit brand pre-launch, how it became an anchor in an increasingly crowded category, the evolution of its marketing strategy and how he assesses challenges from new and existing brands.
After nearly nine months of an ugly public legal battle, Sean “Diddy” Combs and Diageo have settled disputes over allegations from the music mogul that the brands he collaborated with Diageo on— Cîroc Vodka and DeLeon Tequila— received worse treatment because of his race.
Uber has decided to shut down Drizly just three years after acquiring the alcohol e-commerce delivery platform for $1.1 billion, Axios reported today.
Off-premise spirits sales hit $21.1 billion in 2023 according to market research firm NIQ. Spirits dollars, excluding ready-to-drink cocktails, remained flat with volume down, showing the significant contribution of canned cocktails to the category.
It’s a protein drink. It’s an energy drink. And its founders believe it can be a superior alternative to both categories leading brands. Founded by a pair of USC graduates, Los Angeles-based startup VUUM produces a line of functional sparkling drinks made with 135 mg of caffeine and 10 grams of pea protein.
