Jovē (pronounced Joh-Vee) produces a 9.5 pH alkaline water made using a patented “Advanced Cellular Hydration Technology” that involves adding essential minerals and charging the water with electrons in order to help the body absorb it.
The California-based company, launched in 2013, announced this week a visual refresh and reformulation for its three-SKU line of sugar free energy drinks, available in Super Berry, Mango Ginger and Citrus Yuzu flavors, with the aim of creating a package design that reflects its positioning as a natural “caffeinated refreshment” beverage.
This special edition of the podcast features highlights from interviews with six founders, creators and innovators who joined us on the show during the second half of 2021. Our guests include award-winning television host, chef and writer Andew Zimmern; Vanessa Pham, the co-founder and CEO of Omsom; Erewhon chief growth officer Kabir Jain; Catherine Dockery, the founder of Vice Ventures; Foxtrot Market co-founder and CEO Mike LaVitola; and Danielle LiVolsi, the founder and CEO of Nuttzo.
Producers across all beverage alcohol segments have to pick between a relatively small menu of standard packaging options: aluminum cans, glass bottles, or, in rarer instances, less common alternatives like bag-in-a-box.
Humm Kombucha is the latest to enter the burgeoning functional soda category with its newest innovation, Humm Probiotic, a line of shelf stable sodas and seltzers positioned around gut health and immunity benefits.
Cactus water brand Caliwater is heading for the East Coast with a new expansion into New York, New Jersey, Pennsylvania and Maryland stores; Cannabis seltzer brand Wynk is branching out around the country, now adding dispensary accounts in Maine; Chilean plant-based milk maker NotCo is expanding its U.S. presence.
In this episode of Category Closeup, we examine the current state of the “zero-proof” beverage category, including why the movement is gaining momentum, how entrepreneurs in the space are standing out in an increasingly competitive category, the impact of format and packaging innovations, and how the shifting context around health and wellness is influencing overall growth in the segment.
Massachusetts-based functional drink maker Tru is poised to move into a new growth stage with the closing of a $3.6 million funding round that includes participation by powerhouse New England beverage manufacturer and distributor, Polar Beverages.
Whether you're looking for last minute gift ideas or some holiday sippers for yourself, here's a look at some of the notable new end-of-year whiskeys, including two special expressions from Heaven's Door and a straight bourbon inspired by British metal legends Motörhead, plus other non-music related releases.
Hector Saldivar, the founder and CEO of Tia Lupita, explained why the brand is focused on updating and innovating upon authentic Mexican food, how he’s educating consumers about esoteric ingredients, the retail strategy for three distinct product lines and what he’s learned as an immigrant entrepreneur.
Analysts at Goldman Sachs Equity Research are feeling optimistic about the long term growth potential for Vita Coco following a meeting last week with the company’s executive management. According to a report issued by Goldman last week, the New York-based brand may see strong momentum in 2022 for its recently expanded innovation portfolio.
BevNET's Category Closeup video series returns this week with a panel discussion focused on the emergence of the no/low alcohol and "zero-proof" drinks movement, examining why the trend is gaining momentum, how entrepreneurs in the space are standing out in an increasingly competitive category, the impact of format and packaging innovations, and how the shifting context around health and wellness is influencing overall growth in the segment.
Entrepreneurs frequently put their heart and soul into their products, but for Perfy founder Vasa Martinez, the new functional soda brand is personal from the name to the ingredients. And when it comes to marketing, Perfy is focused on connecting with consumers in the Web3 and NFT community where the brand has already made an impact.
Better-for-you and better-for-the-planet products are rolling out in stores and online this week, including new seasonal flavors for the holidays, non-alcoholic drinks in time for Dry January, and functional upcycled drinks ready for drinking year round.
