Suja has rebranded its mainstream-oriented line of high pressure processed (HPP) juices and smoothies, dropping the word Essentials from its labels and more prominently calling out the products’ organic formulation and ingredients.
A PepsiCo spokesperson told Ad Age the "Mist Twst" rebrand will “highlight the lemon-lime credentials of the product.”
This brief video highlights a few memorable moments from the conference -- including speaker clips from Suja CEO Jeff Church, Stumptown Coffee president Joth Ricci and Bulletproof founder Dave Asprey -- as documented and edited by BevNET videographer Matt Rogers.
In February the FDA issued an “Import Alert 54-15” for kratom, made from the leaves of a tree native to Southeast Asia, effectively suspending its import into the United States for use as a dietary ingredient or supplement.
Moon Juice's expansion plans follow the addition of former Evolution Fresh executive Shawn Sugarman as president of the company.
The six-SKU, five-calorie flavored water/juice blend, an organic and non-GMO certified, antioxidant-enhanced stablemate to water brand Core Hydration, is currently selling in Bristol Farms and a few other upscale groceries in Southern California right now, founder Lance Collins confirmed today
The troubles for Exclusive began after coconut water giant Vita Coco parted ways with the company in 2011. At the time Vita Coco transferred its greater New York City distribution territories over to Dr Pepper Snapple Group’s Eastern Business Unit in a buyout that reportedly netted Exclusive around $4 million.
Campbell’s new C-Fresh division is drawn and determined to grow — even if it takes buying other companies to get there. That was just one message delivered by Scott LaPorta, the president of Campbell-owned Bolthouse Farms, at this year’s BevNET Live in Santa Monica.
Excellent news! We're offering a super early registration discount for next year's BevNET Live conferences. Sign up today and you can save $250 off the full registration price.
Switchel, the apple cider vinegar-based drink pegged as Brooklyn hipsters’ soft drink du jour, is making its way well beyond the borders of the trendy borough, courtesy of CideRoad.
Peet's eyes a super-premium future as cold brew becomes the beachhead.
The cola giant announced that Coca-Cola Beverages Florida, Coca-Cola Bottling Company UNITED and Viking Coca-Cola Bottling Company have assumed distribution territories from Coke-owned bottler Coca-Cola Refreshments (CCR) in five states.
Day 2 began with the return of two conference regulars: IRI’s Brian Reed and Kathryn Peters of SPINS, who opened up the day’s events with a data-driven state of the union address, exploring trending beverage categories across different retail channels. The gist: what was once niche is now mainstream.
JAB chairman Bart Becht hailed the deal as “a major step forward in the creation of our global coffee platform,” one that has rapidly expanded in recent weeks with JAB-controlled Peet’s acquiring Stumptown Coffee and taking majority ownership of Intelligentsia Coffee.
