Moon Juice, which operates a highly popular three-store chain of cold-pressed organic juice shops in the Los Angeles area, is preparing to launch a wholesale business and will use high pressure processing (HPP) in support of the new venture, according to a recent interview with founder Amanda Chantal Bacon.
Moon Juice juices and nut milks sold at its stores in Venice, the Silverlake neighborhood of L.A., and at the city’s Ace Hotel are produced on-site, marketed as “raw” and have a three-day shelf life. The company joins a growing number of cold-pressed juice retailers, including L.A. based Juice Served Here, whose primary business is on-premise and have turned to HPP as a way to extend e-commerce operations and begin wholesaling.
The expansion plans follow the addition of Shawn Sugarman as president of Moon Juice in August. A former Coca-Cola executive who was the president of the company’s Odwalla brand from 2002 to 2004, Sugarman was at the helm of Evolution Fresh when it transitioned from pasteurization to HPP, becoming the first super-premium juice brand to do so. Sugarman was president of Evolution Fresh from September, 2009 to November, 2011, and departed the company prior to its acquisition by Starbucks.
Bacon shared the news during an interview at BevNET Live Winter 2015. Calling the addition of Sugarman “the most exciting thing to happen to the company this year,” Bacon said the hire is “indicative of where we’re moving and how proficiently we will do so.” Asked exactly when Moon Juice will begin wholesaling, Bacon said that the company is “still putting all the pieces together.”
Watch our full interview with Bacon, which was filmed as part of BevNET Live’s Livestream Lounge coverage, as she discusses more about Moon Juice’s new wholesale business as well as the genesis of the brand and how she perceives competition in the cold-pressed juice category.