As much as the spirit of BevNET Live is one that’s rooted in education, collaboration and mobilization, the bi-annual conference for beverage entrepreneurs, suppliers, distributors, retailers and investors never shies away from embracing the fiercely competitive nature of the industry.
Headlined by brand of the year Califia Farms and person of the year Suja CEO Jeff Church, the awards showcase the evolution of emerging beverage categories and companies that most effectively marketed cutting edge innovation in 2015.
GEBN’s end comes three months after The New York Times first shined a light into the organization, which posited that the United States’ obesity epidemic is the result Americans’ lack of exercise rather than their eating habits.
Earlier this year Bulletproof, a brand best known for a recipe of grass-fed butter-and-oil-infused coffee that is said to increase energy and improve health, opened its first retail store. In this video, BevNET speaks with manager Christopher Szeto about the brick-and-mortar location and its role in sharing the brand's philosophy of "biohacking."
The company, which in June launched a brand revamp -- dropping the word "soda" from its labels -- secured new placement in Target, Costco and Aplus/Sunoco and Holiday convenience stores. Dry is also in the midst of a test with Starbucks, which is the carrying the brand's Cucumber and Vanilla Bean varieties in its San Diego cafes through December.
According to a Shire City Herbals press release issued Monday, Temple Turmeric’s ‘Pure Fire Cider’ will now go by the name of ‘Pure Fire Tonic’, and be referred to as such in all branding, marketing and advertising.
Haralambos has begun carrying AQUAhydrate throughout the Los Angeles, Ventura, Santa Barbara, San Luis Obispo and San Bernardino counties.
Also entering Whole Foods is Ginger Shots’ four-SKU line of HPP ginger-based shots, which come in lemon ginger, orange ginger, pineapple ginger and pomegranate ginger flavors. The brand, which launched in 2014, is now available at select locations in Whole Foods’ Southern Pacific region.
With the launch of a new 20,000 sq. ft. production facility and foray into high pressure processing (HPP), Juice Served Here is aiming for continued expansion in the availability of its raw, cold-pressed juices, yet is focused on maintaining its identity of “Never Conventional.”
The addition of Gronkowski to the Monster family arrives as the latest in a series of high profile endorsement deal signings for the company, which bet big on Triple Crown winner American Pharoah ahead of this year’s Belmont Stakes.
Forbes also took a deep dive into the unraveling of lawyer Howard W. Rubinstein’s case against Living Essentials, the maker of 5-hour Energy, and in the process of doing so, shined a light into the world of class action attorneys.
Led by the early-stage investment arm of global health care giant Johnson & Johnson, Johnson & Johnson Innovation, the raise also brought on a new investor in Lumira Capital, while existing investors like Sofinnova Ventures, Redmile Group, and HealthQuest Capital, among others, also increased their stakes in the company as part of the capital raise.
The Coca-Cola-owned brand yesterday announced the launch of Smartwater Sparkling, which will roll out to select retailers, including upscale dining locations and hotels, online sites and club stores, in New York City, Los Angeles and Miami this month.
Co-founders Ethan and Kate Zuckerman addressed the ongoing litigation in a press release disseminated this week, expressing their frustration in the Trademark Trial and Appeals Board (TTAB) process.
