Vita Coco Taps Jane Lynch For Summer Ad Campaign
Jane Lynch is putting some off-kilter star power behind Vita Coco, the company revealed today.
Jane Lynch is putting some off-kilter star power behind Vita Coco, the company revealed today.
PepsiCo Chairman and CEO Indra Nooyi called the new appointments “essential to ensure our ability to better navigate complex operating conditions around the world and meet the changing needs of our business in the future.”
In the following videos, we take a deeper dive into the fast-growing segment, having queried brand owners and company executives at the recently held 2015 Summer Fancy Food Show — including Powell & Mahoney co-founder Mark Mahoney, Jim Pickett, the co-founder of Pickett’s Ginger Beer, Q Drinks founder Jordan Silbert, Owl’s Brew co-founder Maria Littlefield, among several others — about the continued development of bottled cocktail mixers.
BevNET will be on hand to report on flavor, ingredient and beverage technology exhibitors at the event, which is expected to draw over 23,000 food industry professionals.
Cans have become a more important part of the overall packaged water strategy for many brands in the past year, particularly with regard to sparkling beverage types.
Following the publication of our article that examined the on-going battle between Shire City Herbals and organizers of a campaign called “Free Fire Cider,” Amy Huebner, a co-founder of Shire City, contacted BevNET to discuss the history of the quarrel and her company’s approach to resolving the dispute.
As part of a discussion about the three-day event, BevNET CEO John Craven noted that "the types of products really evolved," at the Fancy Food Show to that point that beverages "you'd see at the Natural Products Expo has really bled into this show."
In this photo gallery, we feature a range of new brands, products and design revamps that we encountered at the 2015 Fancy Food Show, as culled from our Instagram feed.
Ready-to-drink gazpachos, cocktail mixers, and beverages utilizing high pressure processing made their presence felt at the Jacob Javits Center.
Described as “fully-functional thirst-quenchers,” Temple Turmeric Super Lights are designed to attract a broader base of consumers as compared to those of the brand’s flagship line. The beverages launched as part of Kroger's “Taste of Tomorrow” program, a set of emerging beverages promoted within the grocer’s Fred Meyer and Ralph’s stores.
While Chuice is carried by a just handful of retailers in its homebase of Atlanta, Ga., Taste of Earth Acquisition LLC, which markets the brand, recently received a major cash infusion via former Alibaba executive Sanjay Varma, who invested $500,000 in the company.
Available in a 330 mL and 750 mL glass packaging, the new product arrives as the company looks to further its presence within high end restaurants, hotels and other on premise customers.
Plans are to introduce a pair of 100-calorie products called M100 in orange and citrus flavors, according to Wells Fargo's Bonnie Herzog.
Formerly the chief customer officer and executive vice president of global strategy at Cytosport, Holsworth will also bring eight years of experience at PepsiCo to his new role at Sambazon.