As Smartwater Departs, Big Geyser Brings on Core Natural
Core Natural, an alkaline water brand headed by FUZE and Bodyarmor founder Lance Collins, is set to join Big Geyser trucks in a matter of weeks.
Headlines
Press Clips: Coke’s Stock Rises Following Fourth Quarter Earnings Report
Coca-Cola chairman and CEO Muhtar Kent said he expects 2015 to be a “transition” year for the company, before it likely returns to healthy growth in 2016.
Aquahydrate Secures $10 Million in Debt Financing Deal
The funds will be used for “working and growth capital needs,” according to Salus Capital Partners, which provided the asset-backed credit.
Operations at SoCal HPP Juice Co-Packer Said to be Unaffected by Bankruptcy
While Calpack and HPPFS are both profitable and cash-flow positive, internal strife at parent State Fish Co. and a sharp decline in the abundance of fresh fish has placed “significant financial pressure” on the subsidiaries.
Channel Check: Bottled Water (Still)
While Smartwater is still on a big growth curve, so is the entire category.
Distribution Roundup: Sparkling Ice Starts Global Expansion in Canada
Also heading north is True Drinks, which announced a partnership with Loblaws Supermarkets to bring AquaBall naturally flavored water to the retailer’s locations throughout Canada.
Coke Steps on a “Mein”; Suspends Twitter Campaign
When the Coca-Cola Co. was developing its #MakeItHappy social media campaign, content involving Adolf Hitler was most certainly not part of the planning process.
New on BevNET FBU: “Low-Fat” is Out. Unadulterated is In.
It’s clear that Americans are trying to eat healthier. But if you’re thinking about labeling your product as “light” or “low-calorie,” you might actually be turning off a few customers.
Kill Cliff Enters Walmart, Introduces Naturally-Sweetened ‘Berry Legit’
Despite being a brand best known for its Internet presence and popularity within the CrossFit community, Kill Cliff has been making significant moves into conventional retailers.
Suja Squeezes Hollywood Wallets: CAA, DiCaprio, Leto, Vergara Invest
Today Suja revealed that its latest investment round had included some of the best-known actors on the planet.
Fuze Tea, Gold Peak Join Coke’s Billion-Dollar Club
Amid burgeoning demand for iced tea products, the Coca-Cola Co. today announced that Gold Peak and Fuze Tea are two of the newest additions to its portfolio of billion-dollar brands.
Press Clips: Coke Stops Cyberbullying Just in Time For Pepsi’s Super Bowl Halftime Show
With its 60 second TV spot on Super Bowl Sunday, Coca-Cola took on the task of ending cyberbullying once and for all -- with just a few drops of cola.
Sparkling ICE Maker Bolsters Executive Leadership Team
Continuing upon its quest to make Sparkling ICE a $1 billion brand by 2018, Talking Rain has announced new appointments to its leadership team intended to bolster the company’s marketing, finance and operations divisions.
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