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Vilsack’s comments come as part of the much larger ongoing discussions surrounding the labeling of GMOs.

Curtis Jackson, better known as hip-hop recording artist 50 Cent, is letting his energy shots speak for themselves. AdWeek recently explored the shift in the marketing of his brand SK Energy, which has shed its blinged-out look for packaging with more widespread appeal.

Natural channel stalwart Uncle Matt’s Organic has for the first time waded into the functional beverage space with the launch of three new multi-serve juice products.

Here’s the latest in distribution news across the beverage industry:

For the first time in its nearly 20-year history, Fiji Water has taken to national television to connect with consumers. In what is part of a greater $30 million integrated marketing campaign, the company has created four 15-second spots to promote the brand’s pristine source in Viti Levu.

Last month Big Geyser requested a buyout of its contract with Glaceau from Coca-Cola and ever since, there’s been speculation as to which premium water brand the New York distributor would have fill in for Smartwater upon its March 1 departure.

False advertising and misleading label statements are at the heart of a trio of recently filed class action lawsuits against well-known beverage companies.