Boasting more 50 percent more protein, 30 percent more calcium and half the sugar content of traditional milk, Fairlife, an ultra-filtered milk brand distributed by the Coca-Cola Co., is rolling out nationally.
Rubenstein said he was recruited to WTRMLN WTR by marketing ace Rohan Oza, his former boss at the Coca-Cola Co., Inc.
For the first time since August, C-store dollar sales of Red Bull topped that of Monster Energy, according to Nielsen sales data for the four-week period ending on Jan. 17.
Sambazon co-founder Jeremy Black said that the company made the decision to revamp the design and branding of the “Reduced Sugar” line prior to going into production, noting that both naming aesthetics and regulatory guidelines regarding labeling played roles in the process.
Last October, Runa opened its doors to a much bigger cash infusion from MetaBrand Capital, a newly launched investment arm of MetaBrand’s food and beverage consulting firm.
From Big Soda’s stevia-sweetened ventures landing on shelves to beverage startups securing their first major placements, here’s the latest in distribution news.
With the declaration that all 5-hour products have been reformulated to achieve a better taste profile, Living Essentials is hoping to quell some consumer unease with the energy shots.
Meaty sales for a company stocked with beverage business veterans.
Three months removed from PepsiCo’s launch of Pepsi True, a mid-calorie cola sweetened with stevia, the beverage and snack giant is now expanding distribution and introducing new sizes of the product to three U.S. cities.
The private equity fund is looking to take a minority stake in 5 to 10 companies in the natural food, beverage and supplements space, with investments ranging between $500,000 and $2.5 million each.
For starters, Mountain Dew will. The Huffington Post recently profiled the company's diehard consumer base, who don’t appear to be going anywhere amidst widespread declines in U.S. soda consumption.
As part of a wide-ranging interview, CEO Paul Coletta described Urban Remedy as "an organic food company that does juice, not a juice company that does food."
Vital Juice has liquidated its facilities in favor a business now predicated on working with regional co-packers that are also equipped with in-house HPP capabilities.
Grady's co-founder Dave Sands described the bean bags as a critical extension for the brand, which had been limited at retail because its primary offering, a bottled liquid concentrate, requires refrigeration.
