Three States Sue 5-hour Energy, Allege Deceptive Marketing
Oregon, Washington and Vermont seek a permanent injunction that would prohibit the company’s allegedly deceptive advertising, along with civil penalties and restitution to customers.
Headlines
KeHE Acquires Nature’s Best
The acquisition will broaden KeHE’s already expansive distribution footprint and will combine two like-minded wholesalers.
Zola Campaign: ‘Live Life to the Fullest’
The campaign, which began on Monday and will continue until Sept. 15, aims to engage consumers through social media and point-of-sale locations.
Rainy Holiday Doesn’t Dampen C-Store Optimism
After surveying beverage retailers across the U.S., senior analyst Bonnie Herzog of Wells Fargo finds optimism in the overcast.
When Yin and Yang Disagree
Probably like me, you’ve been too busy tending to your own beverage affairs to invest much time following that entangled soap opera involving the feuding co-founders of AriZona Iced Tea.
Press Clips: Nestle Waters Catching Heat in the Desert
A news publication and several environmentally conscious Californians are questioning Nestle Waters North America Inc.’s actions in Cabazon, Calif., the location of a company-owned facility that produces Arrowhead Mountain Spring Water.
Drinking to Live
Green juice. Protein-jacked shakes. Oat-based smoothies. Probiotic, drinkable yogurts. With the category having such an unclear identity, meal replacement has yet to define itself.
Kevin Durant to Endorse Sparkling ICE
Durant has long been a fan of the brand, having begun his NBA career with the Seattle Supersonics. The team played about 22 miles from Talking Rain headquarters in Preston, Wash., before relocating to Oklahoma City.
Finding the Diet Cola Culprit
As whodunits go, it’s not exactly Murder on the Orient Express, but the causes for the slow bleed-out of the diet cola business are still worth exploring.
Vita Coco Coconut Water Sells 25 Percent Stake to Red Bull China
The $165 million investment has a valuation of $665 million. The agreement includes distribution of the brand’s portfolio throughout mainland China.
Soda Swap – Is Energy the New CSD?
While the energy drink category has been one of the biggest beneficiaries of reduced shelf space for CSDs, there is significantly more room to grow.
Kainos Capital Acquires Slim-Fast
Unilever, a global consumer packaged goods conglomerate, sold the brand to Kainos, but will retain a minority stake in the business.
Is Stevia Fermentation the Next Step for Beverages?
To better manage the product’s final outcome, stevia suppliers such as Stevia First Corp., Cargill and DSM have begun fermenting it.
Press Clips: You Can’t Always Get What You Want
Indra Nooyi, the CEO of PepsiCo, recently discussed the challenges of balancing work with the rest of her life.