Headlines

Less than two months after Vitaminwater changed its formula by using a blend of cane sugar and stevia, the brand has brought back its original formula.

Big Geyser has launched a new brand of seltzers titled “Hal’s Beverage.” The distributor will leverage its existing footprint to take on the New York City seltzer market.

It’s not riding on endless tracks, but the founders of the runaway train named Harmless Harvest are making moves to ensure that there’s no end in sight.

Big mergers and acquisitions that are either directly involved with the beverage industry or affecting it in terms of retailing and distribution started early this summer and they haven’t let up.

George Martinez, president and co-founder of Shadow, said that he expects mix1 to reach national distribution and 30-50,000 accounts by early 2015.

The agreement appears to underscore Target’s growing commitment to healthier, functional beverages.

Affinnova, a marketing technology and analytics company, released an extensive report on how package designs are affecting the beverage industry.

Call it a case of the Mondays, but shares of Monster seemed to regain their steam Tuesday following an analyst downgrade and more litigation-related turmoil to start the week.

The lawsuit’s dismissal was based on the fact that scientific arguments in favor of the effects of high-pressure processing (HPP) as a way of deterring bacterial growth were cited in the very same documents that the plaintiffs were using to prove HPP’s lack of effectiveness.

The USDA has implemented a new set of standards for school nutrition. While foodservice directors struggle to assemble their menus, beverage companies see new opportunities.