The alliance will provide IRI clients with in-depth information about on-premise consumer purchases via GuestMetrics that will be placed against the context of IRI’s off-premise data. The data integration could give marketers a better understanding of how off-premise consumer behavior influences on-premise purchases.
California’s State Senate Committee on Health passed the first measure in the U.S. that would require health warning labels on beverages with added sugar, according to Law360.
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Richard Edgell has 25 years of experience in the beverage industry, mostly recently working as the senior vice president at the Dr Pepper Snapple Group. Aside from DPSG, Edgell has generated sales for an impressive cadre of brands such as Vita Coco, FIJI, AriZona, Sunny Delight, Rockstar, Body Armor and vitaminwater.
Count Sprouts Farmers Market among those who believe in more growth for the coconut water category. On April 4, POWERCOCO announced that its coconut water products will be available at the good-for-you retailer.
Alliance Consumer Growth Fund, which has become a well-known quantity on the beverage circuit because of its constant hunt for rapidly-growing, well-defined consumer brands, has raised a second fund of $90 million -- double the amount of its original, $44 million ACG Fund I.
Led by energy drinks and enhanced water, C-Stores saw a 2.8 percent jump in sales of non-alcoholic beverages, despite a brutal winter for much of the country and sustained CSD volume declines.
Walmart announced Thursday that it will stock Wild Oats organic foods, strengthening its commitment to organic products and its reputation as a purveyor of healthy consumer packaged goods.
Vita Coco will be part of an expansion of the company’s focus on natural and organic products, and, taking a page from Whole Foods’ book, the company is working with existing purveyors to specify product parameters. The program, “Made to Matter -- Hand-picked by Target,” will comprise more than 120 products.
The companies are headquartered on opposite sides of the Earth, but Boundary Water Brands and Found Beverage Co. are now sharing space on a Harney & Sons truck bound for New York City.
Years after the release and eventual discontinuation of vitaminenergy and complementing its still-available tropical citrus flavor titled “energy,” vitaminwater announced Wednesday morning the release of vitaminwater energy, a line of lightly-carbonated beverages with green coffee bean extract.
The FDA has sent a warning letter to yet another relaxation drink company, Lean Slow Motion… Potion, over confusing label claims that indicate the brand is a dietary supplement despite its being marketed largely as a beverage.
A second investment round by fast-growing Runa, an organic Amazonian guayusa tea brand, has landed an interesting mix of folks.
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