Lots of shakeup here in the tea category as AriZona and Lipton’s core brands seem to have cooled a bit while Lipton’s PureLeaf is soaking up share. Even the vaunted Arnold Palmer has begun to slow, with small declines registering for the first time. Is it just a seasonal issue?
Organic and refreshing continue to be the plays for the company’s latest release, a coffee-tea blend in Original and Vanilla flavors, which will debut next month at Natural Products Expo West in Anaheim, Calif. And as far as ready-to-drink products go, Meghan Conboy, the marketing manager of Sweet Leaf, said that these products serve as the first of their kind.
Washington City Paper reporter Jessica Sidman writes that on Wednesday, with snow looming, lines stretched two lengths of the store. She also took photos of 12 items that, by 8 p.m., were out of stock or close to it.
On Tuesday, Eric Lipton of The New York Times summarized an extensive, recently-publicized lawsuit between beverage-sweetening rivals that outlines more than a decade of manipulation and wrangling. How have the corn refinery and sugar industries responded to waning sales and the jeremiads sprouting from each other, consumer advocate groups and politicians? Spend, spend, spend.
Fast-growing cold-pressed juice brand Suja is facing the potential of a class-action lawsuit that includes claims that the company has misled consumers by labeling its products, which are high pressure processed, as “raw.” Meanwhile, it appears that rival Blueprint, which was hit with a similar false advertising lawsuit last year, has dodged the legal bullet -- at least for now.
It's often the first question when launching a new company: "How will I fund this endeavor?" While traditional routes, including angel investment and bank loans, are common sources of financing, a relatively new option exists: crowdfunding.
Concerned that public perception has been unfairly skewed, the American Beverage Association (ABA), an industry trade group, recently published two statements intended to reinforce its view that energy drinks are safe and not marketed to children.
Apple & Eve, the largest privately held juice company in the U.S., today announced that it has acquired The Switch Beverage Co., which markets a line of sparkling 100 percent juice drinks and holds a strong presence in U.S. schools.
Having recently announced its tenth consecutive year of growth, eight of which reached double-digits, Essentia is positioning itself for a booming 2014 -- and well beyond. Earlier this year, Essentia, the top-selling enhanced water brand in the natural channel, raised $3.2 million in convertible debt and is perhaps prepping for a much larger round of funding later this year.
First Aid Shot Therapy (F.A.S.T.), a brand of condition-specific shots that are designed to offer liquid versions of over-the-counter remedies, is launching in Boston behind a second round of funding, one that included a very familiar name in these parts.
Whynatte, an Atlanta-based start-up that produces a line of premium coffee beverages and mixers, has been selected as one of four companies to take part in an accelerated growth program launched by AccelFoods, a new food and beverage accelerator with a dedicated investment fund of $4 million.
Used to be that if your water was black, you had to call a mechanic. These days, black water could soon be trendy. At least, that’s the hope of Big Geyser, a renowned non-alcoholic beverage distributor in New York, which on Tuesday announced that it will distribute blk. Beverages, an Oakland, N.J.-based company that markets a fulvic acid-enhanced mineral water colored black.
In the past few years, Celsius CEO Gerry David and lead investor Carl DeSantis have sharpened the company’s strategy by focusing on sales of its single-serve cans, six specific U.S. markets, international sales and digital marketing. Results from the company’s fourth-quarter earnings report indicate that the multi-layered strategy continues to catalyze a brand not far removed from a nosedive.
Following yesterday’s announcement that the Coca-Cola Co. will purchase a 10 percent stake of Green Mountain Coffee Roasters and enter into a long-term partnership with the Vermont-based company, a number of beverage industry analysts weighed in on the move, one that will result in a new line of Coke-branded pod-based products.
