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BevNET Announces First-of-its-kind “New Beverage Showdown” Competition at BevNET Live Summer 11; Sponsored by VEB

An exciting competition at this summer’s BevNET Live in Manhattan will allow one new beverage brand to win $5,000 in cash and other prizes valued at $15,000 – as well as gain valuable exposure and advice – as part of the New Beverage Showdown, a two-day live product and plan review debuting at this summer’s BevNET Live in Manhattan. Sponsored by VEB, a business unit of Coca-Cola North America.

Download: 2011 Energy Guide

BevNET.com’s 2011 Energy Guide provides a catalog of energy drinks, energy shots, recovery drinks, tablets, powders, and anti-energy on the market in 2011.…

Are Eco-Bottles the Next Big Beverage Battle?

March has already brought a great deal of activity in packaging innovation, from the incorporation of 100 percent recycled PET to the use of plant polymers in some bottles. Most…

Natural Ascension – And Its Inherent Lag

For a few years now the impression has been spreading – promulgated by folks like me – that natural foods are rapidly going mainstream and that it’s only a matter of time before you can grab a 6-pack of kombucha at the local c-store. Hyperbole aside, is there much truth to that sentiment? As an informal gauge, I’ve found it interesting to observe the growing (if still small) numbers of natural foods exhibitors at the Natural Products Expo West that turn up as exhibitors at the NACS c-store extravaganza in the fall not long after their Expo debuts. That migration simply didn’t happen in such short order in the past.

Characters Welcome

It’s a daily ritual, perusing the comments on BevNET.  Recently, however, I spotted one item that brought me back to my early days covering the marketplace.  I don’t even remember…

Video: Interview with Hint Water’s Theo and Kara Goldin

It’s been a big couple of years for husband-and-wife team Theo and Kara Goldin. Their company, Hint, which produces unsweetened essence waters, has doubled year-over-year sales, is nationwide in Starbucks, and has a product that’s well positioned at a time when more and more consumers are seeking natural, low-sugar beverage options. But that wasn’t always the case for Hint.

New Product Insider – Try it Free for 14 Days

BevNET’s “New Product Insider” is an email alert service that delivers new product announcements to you ahead of when they go up on BevNET.com (literally as soon as we add…

Is My Beverage Product Covered?

It is critical that entrepreneurs and business people have at least a basic understanding of the different forms of intellectual property protection that might apply to their products. There is, however, an enormous amount of confusion about the differences. For example, it is a common occurrence for clients to ask whether they can “copyright our brand” or “get a patent on our logo.” The first step for me as an attorney is to respond to those questions by rephrasing them in a way that addresses the actual concern.

Diet Coke Plus Lawsuit Dismissed

A federal judge in New Jersey has rejected two plaintiffs’ claims that they were deceived by the Coca Cola Co. into believing that Diet Coke Plus was a healthy drink,…

Beverage Brands Lead IRI’s Pacesetters

Led by POWERADE ION4 and vitaminwater zero, beverages comprised five of the top ten “New Product Pacesetters” of 2010 in a recent report published by SymphonyIRI.  The report, themed “Innovating…