Headlines

Tropicana Scraps Squeeze Package

Well, that didn’t take long. Just three months after re-launching the Tropicana orange juice brand, PepsiCo has scrapped the multi-million dollar packaging redesign and accompanying ad campaign, the New York…

Sweet Leaf Tea turns lawsuit into friendship

AUSTIN, TX and GILBERT, AZ (Feb. 17, 2009) – Turning a sour situation into an opportunity is what entrepreneurship is all about and with that, Sweet Leaf Tea and Wisdom…

2009 Energy Drink/Shot Guide – List Your Company

Now in it’s fourth year, the largest guide for the energy drink category includes energy drinks, energy shots, powders, tablets, and suppliers to the energy drink/shot category. The fourth annual 2009…

Bombilla mate brand shuts down for lack of financing

Bombilla closed its doors this week, three years after the promising young company – run by three 20-somethings from New Jersey – debuted its mate brand. Co-founders Ariel Nelson, Noah…

Monster continues to grow, Hitman headed to Wal Mart

The growth of the energy drink market has shrunk to near single-digit numbers, but Monster continues to increase its market share, and the energy brand’s Hitman shot is headed for…

Refreshment, Change, Whatever, Just Think PepsiCo

(Links to videos at bottom of article) “Change” is now the key theme to more than the Obama campaign. PepsiCo, the maker of iconic soft drink brands Pepsi Cola and…

Tea innovation continues at Fancy Food Show

Beverage firms at the 2009 Winter Fancy Food Show at the Moscone Center in San Francisco continue to delve deeper into worldwide tea traditions. Banner brand Honest Tea unveiled a…

Red Bull gives Reggie Bush wiiings

January 29, 2009 – Tampa, FL – New Orleans Saints running back and 2005 Heisman Trophy winner Reggie Bush will be the first NFL player – and, in fact, the…