Blue Ridge Spirits Names New Chief Sales and Marketing Officer
Lou Conrad has been named Chief Sales and Marketing Officer at Blue Ridge Spirits and Wine Marketing effective April 1, 2024.
News
Aperol Returns to Coachella Valley Music and Arts Festival With New Aperol Terrazza and a Golden Hour Aperitivo Experience
Aperol, the iconic Italian aperitivo, is returning to Coachella Valley Music and Arts Festival for its second year, bringing along the quintessential expressions of Italian culture and source of its namesake, the tradition of Aperitivo.
C4 Energy Named First-ever Official Energy Drink Partner of WWE
Nutrabolt, owner of C4 Energy, and WWE, part of TKO Group Holdings (NYSE: TKO), announced an expansion to their multi-year partnership that will see C4 Ultimate Energy, one of the fastest-growing energy drink brands in the United States, become the first-ever Official Energy Drink Partner of WWE.
Boisson Closing Retail Stores Amid ‘Restructuring,’ As Non-Alc Industry Looks for Answers
Leading adult non-alc (NA) retailer Boisson is shutting down retail outlets and is “restructuring,” according to the founder of one NA brand that was informed of the news by a former Boisson employee.
Mijenta Tequila and Women’s Earth Alliance Share Initial Grant Recipients, Continue Partnership to Support Women Leaders in Mexico
In honor of Earth Month, Mijenta Tequila, the award-winning, sustainable, and additive-free tequila from the highlands of Jalisco, announced that it is continuing its partnership with Women’s Earth Alliance (WEA), which empowers women’s leadership to protect the environment, end the climate crisis, and ensure a just, thriving world.
Milam & Greene Whiskey Announces Partnership Expansion With Southern Glazer’s Wine & Spirits
In response to insatiable demand for its award-winning whiskies, Milam and Greene Whiskey has expanded its distribution partnership with Southern Glazer’s Wine & Spirits (SGWS), broadening its reach to customers across the United States.
Riverbend Malt House Unveils Terroir With Speakeasy Malt for Distillers
Secret’s out— after much underground research and development, Riverbend Malt House now offers a malt style designed for distillers. Speakeasy distiller’s malt is now available for purchase.
waterdrop Announces Investment by Global Tennis Stars
waterdrop, the European-based pioneer in hydration, is proud to announce the successful closing of an investment round welcoming six world-renowned athletes as investors.
MyMuse Partners With Singer, Social Media Star and TV Personality, Dixie D’Amelio, to Launch Caffeine-Free Soda Flavor, “Passion”
MyMuse, the innovative beverage brand dedicated to sparking creativity and delivering better-tasting, better-for-you functional beverages, proudly announces its collaboration with social media phenomenon, singer and reality star, Dixie D’Amelio.
2XO Kentucky Straight Bourbon Whiskey Releases The Kiawah Blend
Renowned American whiskey blender Dixon Dedman is excited to launch The Kiawah Blend, a limited-time small batch blend and the fourth release in 2XO Kentucky Straight Bourbon Whiskey’s Icon Series.
Frito-Lay and Rockstar Energy Drink Announce Multi-Year Sponsorship of Leagues Cup Tournament
Lay’s, Sabritas, Gamesa, and Rockstar Energy Drink announced a multi-year sponsorship of Leagues Cup, the official, World Cup-style tournament that features all 47 clubs from Major League Soccer (MLS) and LIGA MX.
Mela Watermelon Water Announces Partnership With 7-Eleven, Expanding Nationwide Retail
Mela Watermelon Water, a premium canned line of bold, crisp 100% watermelon juice, announced its retail partnership with 7-Eleven to begin rolling out on shelves in locations across the U.S.
Tip Top Proper Cocktails Announces Latest 100ml Classic Canned Cocktail: Mai Tai
Tip Top Proper Cocktailsis excited to announce its latest prepared cocktail: the Mai Tai. Making its debut by popular demand, the legendary refresher was the #1 most requested new cocktail by Tip Top consumers and is one of the world’s most recognizable tropical drinks.
Tide Amplified Tea Launches in the U.S.
Tide Amplified Tea, a Florida-based lifestyle brand, is launching one of the nation’s first ready-to-drink (RTD) Yaupon-based functional beverage lines, which is available in three sparkling tropical flavors.