Coca-Cola’s Red Tree Adds Vodka Lemonades, Punch & More to Bev-Alc Lineup
More Minute Maid Spiked ready-to-drink (RTD) options are on the way from Coca-Cola’s “firewalled” bev-alc subsidiary, Red Tree Beverages.
News
How Spirit Companies Are Preparing For Uncertainty Amid Trade Disputes
As tariff threats continue to expand, spirit suppliers say they are losing purchase orders, facing the possibility of consumers trading down, and quickly assessing how to position their portfolios.
Taste Radio: Wild By Nature, Strategic By Design. It’s Why Wildwonder Is Surging.
Rosa Li, the founder and CEO of fast-growing functional beverage brand Wildwonder, explains how a focus on steady, incremental growth has been key to maintaining integrity. She also discusses how the brand aligns its expansion with core values, its unique position at the intersection of kombucha and soda, and the power of social listening in shaping the company’s future.
Expo West 2025 Video: How Perfy Has Stood Out from Packaging to Pizza Soda
At Natural Products Expo West 2025, we spoke with Perry CEO Vasa Martinez about the brand's approach to marketing; from the wacky to the more grounded, such as the company’s focus on its benefits for diabetic consumers.
Expo West: Plant Press Pushes Forward, Humm Flexes Formats
As we close out our Expo West coverage, we've got a first look at new branding from clean energy drink Plant Press, and a preview of new innovation from Humm Kombucha that takes the brand into new formats like shots, resealable aluminum bottles and nitro-infused cans. Plus updates from Gorgie and corn milk maker Maizly.
JuneShine and Willie Nelson’s Social Tonic Duet: Willie’s Remedy+
The country music star and his wellness enterprise partner Long Play, Inc. have partnered with California-based bev-alc maker JuneShine Brands to launch Willie’s Remedy+, a non-alcoholic (NA), intoxicating hemp-based “social tonic.”
PepsiCo to Acquire Poppi in $1.95B Deal
PepsiCo announced this morning it has entered a definitive agreement to acquire Poppi for $1.95 billion, officially bringing the CSD giant into the next gen functional soda set.
Expo West 2025 Video: Smolyansky Introduces New Kefir Competitor Pure Culture
In this video, filmed at the brand’s booth in Hall A, Edward Smolyansky discusses his ambitions to create a better and more functional product than the competing brands, why packaging size is important in the kefir set, and why he wants to be known as the “Kefir King of America.”
Report: Pepsi Closing In on Poppi Acquisition
PepsiCo is close to acquiring prebiotic soda brand Poppi in a deal valued at over $1.5 billion, according to a report published in Bloomberg this morning, citing sources with knowledge of the matter.
Taste Radio: Did Expo West Actually Deliver? It Depends On Who You Ask.
We're not exactly at odds, but there's definitely some healthy debate among the hosts around how to assess Expo West 2025. And it turns out, we're not alone. The biggest question on everyone's mind: how do we truly evaluate innovation, and what does it mean for the future of the food and beverage industry in the near term?
New Products: Equator Coffees Does Multi-Serve, Red Bull Celebrates Spring
In this week’s new products gallery, Equator Coffee unveils its first multi-serve offerings, Red Bull launches its first U.S. Spring Edition and Hoplark pays homage to one of its community members.
Expo West Gallery: Humm Doubles-Down, Pop & Bottle Doubles Up
We highlight more new products spotted at Expo West, including a pair of kombucha innovations from Humm, new flavored sparkling waters from Not Beer and Pop & Bottle's 2x strength cold brew.
Hemp Industry Responds To California ‘Readopting’ Emergency Ban
Hemp industry stakeholders respond to the announcement that California has extended its ban of intoxicating hemp products for another three months.
Distribution Roundup: Wana Brands Goes Nationwide in Total Wine
Canopy USA-owned THC products line Wana Brands is now available nationwide in Total Wine & More stores with three flavors of its hemp-based, non-alcoholic drinks; The Ryl Company has joined up with 7-Eleven to add 500 new locations in the New York Metro area, New York State and the brand’s backyard New Jersey.