Spirits Marketing: Tequila Seltzers Go After Golfers, Hennessy Taps Nas
Summer campaigns continue with High Noon and Casa Azul going after golfers, plus Nas and Hennessy collaborate on a Hip-Hop tribute.
Summer campaigns continue with High Noon and Casa Azul going after golfers, plus Nas and Hennessy collaborate on a Hip-Hop tribute.
This month, we’ll discuss a range of topics such as winning on shelf with line extensions, the non-alc beverage revolution, and community marketing as a crucial part of brand strategy.
This special edition of the podcast features actionable insights and advice from interviews with six founders, creators and leaders who joined us on the show during the first half of 2023. Our guests include SmartSweets founder Tara Bosch; Poppi co-founders Allison and Stephen Ellsworth; Cann co-founder and CEO Jake Bullock; Chomps co-founders Pete Maldonado and Rashid Ali; Afia co-founders Farrah and Yassin Sibai; and culinary icon Padma Lakshmi.
The Federal Trade Commission (FTC) on Friday terminated its review period for Monster’s proposed acquisition of Vital Pharmaceuticals, the parent company of Bang Energy, clearing the way for the transaction to be completed later this month, according to an internal communication viewed by BevNET.
Washington State’s Monson Family, the team behind Goose Ridge Estate Vineyards and Winery, announces the opening of Monson Ranch Distillers, a small craft, family-owned distillery located in Prosser, Washington.
Brooklyn-based roaster Partners Coffee has unveiled its first-ever summer seasonal blend along with new packaging design for its single origin coffees aimed at bringing consumers closer to its sourcing and sustainability practices.
Four Roses Distillery, the award-winning Kentucky-based bourbon brand, announces its global brand refresh, the first update for the brand since 2006.
Once Upon A Coconut, a leading provider of premium coconut water, is delighted to announce the launch of two delectable new flavor varieties to its existing product line. Embracing the…
CITY OF INDUSTRY, California – Did someone say summer? No matter the season, now everyone can feel like they’re basking in sun with Langers bright golden juice varieties. The latest…
Dominican premium spiced rum Candela Mamajuana has unveiled its brand new, duty free pop-up shop at Santo Domingo’s Las Américas International Airport in collaboration with the DUFRY Group. Located in…
In a BevNET video interview, three female founders in the non-alcoholic set discuss the growing contingent of women pushing the category into new places with NA bottle shops, pop-ups and innovative products to bring more inclusivity to the movement.
Doña Vega Mezcal, an approachable mezcal for a new generation of drinkers and the mez-curious consumer, has announced its expansion into Nevada.
Is aspartame a carcinogen? That's the concerning question the cancer research arm of the World Health Organization(WHO), has been asking itself lately. And it looks like, in their opinion, the answer is yes.
Celaya Tequila, the premium, small-batch tequila brand founded by brothers Matt & Ryan Kalil, is proud to announce a charitable partnership with New Story, a non-profit organization whose goal is…