Leading coconut water brand Vita Coco is transporting your tastebuds to the tropics with the launch of its boldest-flavored coconut water yet. Vita Coco Coconut Juice, the brand’s first juice offering, is available June 2 right in time for summer sipping.
Brisk, the category-leading iced tea brand known for its refreshing and innovative flavors, is partnering with long-standing partner Taco Bell to officially launch Brisk Dragon Paradise Sparkling Iced Tea, the brand's first-ever sparkling tea. The unique product innovation combines mouth-watering tropical fruit flavor with plenty of fizz for the ultimate taste adventure and has already started rolling out at Taco Bell locations nationwide.
Kyäni, Inc., an internationally recognized health and wellness company, announced the launch of Kyäni Electo— a first-of-its-kind electrolyte drink mix that features a combination of electrolyte minerals to support hydration, and a proprietary NR-8 polyphenol blend to support nitric oxide regeneration.
Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality ingredients – announces the launch of its national multi-channel media campaign this summer with a revamped ad strategy. The campaign will span over a variety of mediums to reach a greater audience and showcase the benefits of Electrolit products.
Kansas-based milk alternative startup Strive Nutrition Corp. announced today it has partnered with Perfect Day for its first line of animal-free whey protein beverages, which will launch next month online with plans to enter brick and mortar retail later this year.
With the new wave of energy imitators flooding the beverage category, Monster Energy continues to lead with delicious innovations that aid in the recovery from rough nights and early mornings. Joining the Rehab Monster lineup is the popular summertime staple, watermelon. Not only does it serve as a delicious refreshing drink, but it's also packed with added functional benefits to restore energy and conquer fatigue.
SOS Hydration, an electrolyte replacement drink that’s as effective as an IV, is now available at Sam’s Club online and in-store at 34 locations in California and Nevada. Formulated by a doctor at one of the nation’s top hospitals; a British Champion runner, and a retired military medical officer, SOS Hydration is the perfect daily hydration, immunity, and vitamin booster.
Atlanta-based Tip Top Proper Cocktails is thrilled to announce The Summer Classics Variety Pack, a brand-new 8-pack of their brightest, most summery cocktails. The Summer Classics Variety Pack launches today, just in time to kick back and kick off summer, as these quintessential crowd pleasers pair perfectly with anything from sprinklers to barbecues, pools to parks.
Seven states plus the District of Columbia currently allow distillers to ship direct-to-consumer (DTC), but that number may be changing with a new bill making its way through the California Legislature.
DSM and Firmenich announce that they have entered into a business combination agreement (the "BCA") to establish the leading creation and innovation partner in nutrition, beauty and well-being ("DSM-Firmenich"). The combination will bring together Firmenich's unique leading Perfumery and Taste businesses, its world-class science platforms and associated co-creation capabilities with DSM's outstanding Health and Nutrition portfolio and renowned scientific expertise. The new company will have four high-performing and complementary businesses, each with leading positions and underpinned by world-class science.
KT Tape, the leader in drug-free pain relief products, announces the launch of its latest product: KTHealth+ AIM. KTHealth+ AIM is a once-a-day drink mix designed to help improve your body’s healthy inflammatory response†‡ to the aches and pains associated with physical exertion. AIM is a 100% drug-free, great tasting dietary supplement with healthy botanical ingredients such as turmeric, ashwagandha, organic beet root powder, zinc, vitamin D and vitamin C.
GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand, is pleased to announce that it has partnered with CTV’s THE AMAZING RACE CANADA as a sponsor. Showcasing unique activations for the racers throughout the season and offering the winners a once-in-a-lifetime trip for two around the world, GURU will also be running a contest online and in store allowing Canadians to get in on the action and win their own unforgettable trip to anywhere in the world, for a value of up to $10,000.
Industry leaders and investors warned CPG entrepreneurs that brands need to plan for a tighter investment market if they hope to survive in the rapidly changing economic climate at a Wednesday panel discussion hosted by the Naturally Network.
Monster Energy is rewarding their fans this summer with the chance to win an epic trip and all-inclusive backstage pass to either a UFC, MotoGP or Supercross event. All any Monster fan has to do to win a legendary experience is - keep drinking their favorite Monster! The more Monster Energy that fans purchase, the more chances they will have to win the experience of a lifetime.
