Rupee Beer Expands into BevMo! Locations Across the San Francisco Bay Area

PORTLAND, MAINE — As Americans continue embracing bold global flavors and multicultural dining experiences, Rupee Beer, the award-winning beer brand crafted specifically to pair with Indian, spicy, and international cuisine, is expanding its retail presence throughout Northern California with placement in BevMo! locations across the San Francisco Bay Area.

Named Best Beer to Pair with World Food by Hop Culture Magazine, Rupee Beer was founded in 2020 when two brothers returned to the United States and experienced firsthand the challenges of sourcing imported beers designed to complement Indian and other spice-forward cuisines.

For the founders, the mission was deeply personal. As sons of pioneering Indian restaurateurs who helped introduce Indian cuisine to Maine more than four decades ago, the founders grew up immersed in hospitality and food culture. Their family's restaurant legacy spans more than 50 years, beginning in Cologne, Germany, continuing in London, UK, and eventually settling in Portland, Maine, where they built the state's first Indian restaurants.

To bring their vision to life, the founders partnered with renowned British brewmaster Alan Pugsley, whose four-decade career includes launching more than 100 beer brands worldwide. Together, they created a portfolio of Indian-inspired beers specifically designed to enhance the flavors of bold, spice-forward dishes while remaining approachable to a broad audience of beer drinkers.

Today, Rupee Beer is distributed in 23 states and has built a loyal following among consumers and restaurants representing a wide range of global cuisines, including Indian, Japanese, Thai, Middle Eastern, Caribbean, and other multicultural dining concepts.

The expansion into BevMo! marks a significant milestone for the brand as it continues to grow its presence in one of the nation's most diverse and influential food and beverage markets. Consumers throughout the San Francisco Bay Area can now discover Rupee Beer alongside BevMo!'s curated selection of craft, imported, and specialty beverages.

The Bay Area's vibrant culinary scene and appetite for international flavors make it a natural fit for Rupee's purpose-built approach to beer. By partnering with BevMo!, the brand is bringing its award-winning lineup directly to consumers seeking better beverage pairings for global cuisine.

Rupee's portfolio includes its acclaimed Basmati Rice Lager, India Pale Ale, Mango Wheat Ale, Non-Alcoholic Beer, and Darjeeling Hard Tea, all of which have earned industry recognition and multiple awards since launch.

The brand is now the fastest-growing Indian beer in the United States, reflecting a broader shift in how Americans eat, drink, and explore world cuisines. As demand for authentic global flavors continues to rise, Rupee Beer remains at the forefront of a new category focused on enhancing the multicultural dining experience.

About Rupee Beer

Rupee Beer is an award-winning beer company creating beers and beverages specifically crafted to pair with global cuisine. Founded by brothers raised in a multigenerational restaurant family, Rupee combines authentic cultural inspiration with world-class brewing expertise to deliver exceptional pairings for today's increasingly adventurous consumers.