News

SLIQ Spirited Ice, a premium frozen cocktail pop launched by 21 Holdings LLC, a subsidiary of the world's leading freezer pop manufacturer, The Jel Sert Company, has announced the launch of its newest variety pack offering, Whiskey, as well as the launch of its new e-commerce website, which brings the brand’s products to audiences in 25 states nationwide. Designed to be enjoyed alongside friends and family to enhance life’s special moments, this unique twist on a whiskey cocktail offers a refreshing way for anyone to cool off in the warm weather. Consumers can enjoy the Whiskey frozen cocktails year-round and can shop on SLIQ’s new website beginning today.

sipMARGS, the ready-to-drink, bold and refreshing canned margarita, which launched last year, has announced that Lab Capital Advisors is investing $3M in the award-winning beverage brand. This will be the first invest- ment for Lab Capital Advisors, whose principals launched Rumble, the boxing-inspired group fitness company recently acquired by Xponential (NYSE:XPOF) and GLOSSLAB, the hygiene-first membership based nail studio operator.

The makers of Black Infusions have expanded their team to keep pace with growing demand for their craft portfolio of all natural vodkas infused with dried fruit.

Marussia Beverages is pleased to announce the appointment of John Horn as Chief Executive Officer, Marussia Beverages USA. Mr. Horn will oversee, lead, and help prepare the company for its next stage of domestic and international growth. 

Beginning May 1 through Sunday, May 8 Dwayne ‘The Rock” Johnson and his ultra-premium, small batch tequila, Teremana, are bringing back “Guac on The Rock” - an initiative to encourage people around the country to continue to support their local restaurants.

Sparkling craft cocktail company Island District launches a new wave of functional ready-to-drink beverages, giving customers even more ways to enjoy a night out without facing harsh repercussions the next morning thanks to hydrating electrolytes in their coconut and aloe water-based cocktails.

OMAGE, the cognac-inspired American brandy produced with a nod to the more experienced palate of today’s brandy consumers, continues its rapid retail growth following the brand’s recent market entry in October 2021. 

Don Ferguson, co-founder of Michigan headquartered, multiple Award-Winning premium tequila brand Anteel Tequila, has become a partner and Business Development Director for Michigan-based bottled water brand B DOPE, LLC.

Just in time for summer, United will offer complimentary Spritz Society premium sparkling cocktails onboard select flights to Italy. These new, award-winning cocktails will be available on United’s expanded seasonal flights between Chicago and Milan starting May 6 and the airline’s summer flights between New York/Newark and Rome starting May 26. Customers can also purchase Spritz Society cocktails for $2 in the Chicago O’Hare and Newark United ClubSM locations during the first month they’re available onboard from that airport. 

Minnesota-based Prestige Beverage Group announced that it is partnering with Northern Ireland native, the 2010 US Open Champion and Ryder Cup legend, Graeme McDowell; alongside brand development engine, Fluid Assets, and the world-renowned Boann Distillery to release Grey Coast Irish Whiskey. This dynamic group has combined to produce an unconventional ‘Irish-American Whiskey’ that, inspired by the life and passion of Graeme McDowell, redefines not only what it means to be a whiskey drinker but what it means to make the most out of the moments that matter.

LYNCHBURG, Tenn.— The Jack Daniel Distillery introduces Jack Daniel’s Bonded Tennessee Whiskey and Jack Daniel’s Triple Mash Blended Straight Whiskey as the first two permanent expressions in the brand’s new…