Channel Check: Lemonade

This category has been the hottest of the hot for the past couple of years, and it’s a place where entrepreneurial brands are fully engaged with the big guys in the fight for position. Note Calypso’s steady and sustained growth, along with Hubert’s and Cabana. Meanwhile, there are plenty of new launches – plenty of brands with no track record. We fear the “Golden Bear” – so should Minute Maid.