Channel Check: What’s Hot and What’s Not

Think Ocean Spray’s dreams didn’t come true last winter? How about the fact that a crowdsourced skateboarding video with a Fleetwood Mac soundtrack managed to ignite interest in this long-moribund category and make a venerable company hip all over again. That’s why brands are spending so much time trying to figure out every new social media channel they can. They captured lightning in a bottle — but can they keep rolling into the new year? We know one thing: they’ve still got dreams they’d like to sell.