Channel Check: What’s Hot and What’s Not
SPOTLIGHT CATEGORY: OAT MILK
Has stability finally caught up to this category? Sales are steady, two category leaders (Planet Oat & Oatly) are growing at a steady clip, and there’s an established player (Chobani) soaking up slots in third place as well. Too bad we can’t see the coffeeshop sales in these numbers , but for now, the field is looking pretty narrow.
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