CELSIUS, the lifestyle energy drink formulated to power active lives with essential and functional energy, will debut its brand new product line, CELSIUS ESSENTIALS, at Mr. Olympia 2023 this November 2-5 in Orange County, Florida.
Volume growth within the U.S. alcoholic RTD market has moderated since last year, but the category rose rapidly by value and is expected to continue to grow from $18.2 billion to $21.1 billion by 2027, according to a new report from IWSR Drinks Market Analysis.
Joni Verjus is a brand of sparkling grape juice drinks that are made with upcycled fruit and contain no added sugar. Self-described as “a new way to drink,” Joni aims to bring the consumer with an often overlooked ingredient: verjus.
Announcing the launch of 1953 Tequila, an ultra-premium, additive free Añejo Tequila founded, farmed, distilled, and led by women.
Why is a century-old apple orchard and cider company betting big on the future of cannabis? Eddie Brennan, the fifth-generation owner of New York-based Beak & Skiff, discussed its foray into the cultivation of cannabis and production of THC drinks. Also in this episode: the hosts’ take on a new line of zero-sugar juice and what Travis Kelce, Michael Bublé and Matthew McConaughey now have in common.
Those looking for more clarity on Monster Energy’s plans for Bang during the company’s Q3 earnings call yesterday got only a small taste of how the business is approaching its new acquisition.
In this week’s new products roundup, Tribucha Kombucha rocks out with Greta Van Fleet, G.O.A.T. Fuel launches two new exclusive flavors with The Vitamin Shoppe and ZOA, Poppi, Red Bull and Milk Bar unveil festive seasonal offerings.
Monster Energy’s acquisition of Bang, including the purchase of existing inventory, led to a small drag on gross profit during Q3 2023, according to the company’s latest earnings report today.
Milk punch cocktails have made a resurgence at upscale cocktail bars lately, but recreating the milk-wash technique at scale for a ready-to-drink product is no easy task.
Ready-to-drink cocktail Dirty Shirley is moving into several new states and has launched two new flavors, the company announced today, setting the stage for the brand to move a budding cocktail call into the canned world.
After closing a $1.3 million funding round, functional beverage startup Evermind is thinking big as it launches online direct-to-consumer sales. Based in Pennsylvania, Evermind produces a line of plant-based “cognitive elixirs” intended to support brain function and mental energy.
Q Mixers, America’s leading premium mixer company committed to making your favorite drink instantly better, has re-envisioned its visual identity, entering an exquisite world of vibrancy and color as bold as the mixers themselves.
Turning of the leaves, summer breezes becoming brisk autumn winds, and the neighborhood smell of home fireplaces being stoked all indicate the beautiful fall /winter season has arrived.
HOIST, one of the fastest growing hydration beverages in the U.S., continues to grow their presence in their Cincinnati hometown through their partnership with both The Cincy Hat project and Bengal’s offensive lineman, Ted Karras.
