From positioning as a non-alcoholic social beverage to selling at sporting events and music festivals, there are a variety of ways kombucha makers are attempting to reach a broader audience and lift the category’s household penetration.
Protein, non-alc and better-for-you soda are all here to stay, but the shape – or taste – that any and all of them could take in the new year is less certain. But formulation and ingredients experts Flavorman and Finlays have a sense of what’s on the horizon.
James Quincey’s nine-year run as chief executive of The Coca-Cola Company is coming to an end, with COO and EVP Henrique Braun set to be appointed in March.
Nearly a year since jumping into ready-to-drink products with a canned version of its TikTok-famous greens powder, the company is starting to reap the benefits of its unintimidating, inclusive approach.
The online grocery retailer announced today it is adding more than 100 SKUs across 20 brands to its adult non-alcoholic beverage set, while simultaneously dropping all of its existing alcoholic offerings.
The personal and professional responsibilities of a modern beverage entrepreneur were in the spotlight on Day Two of BevNET Live Winter 2025.
Projo was crowned the champion of New Beverage Showdown 30, joining a cohort of well-known beverage brands like Health-Ade, Cann and Poppi that have previously claimed victory in the pitch competition.
Built on sharp strategy, standout design, and disciplined execution, “social tonic” brand Hiyo recently inked a new partnership with Live Nation placing the brand in major venues across the U.S. In this episode, co-founders Evan Quinn, Cygne Cooper and George Youmans, discuss how Hiyo is redefining moderation, unlocking category whitespace, and proving that thoughtful focus can outpace flashy niche plays.
The past year saw some major M&A deals, and day one of BevNET Live Winter 2025 in Marina Del Rey, Calif. served as the perfect platform to sit down with the leaders of Poppi and Health-Ade Kombucha to learn how they steered their businesses to an exit.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Amid reported settlement talks with $4 billion activist investor Elliott, PepsiCo is evaluating an integrated model for its North America supply chain and go-to-market optimization initiatives.
Six beverage startups emerged from a field of 12 contestants to secure a spot in tomorrow’s final round of New Beverage Showdown 30 at BevNET Live Los Angeles 2025, presented by Coca-Cola’s North America Revenue Streams Unit.
This year’s Best of Award winners exemplify the determination, ingenuity and love for beverages that inspires our industry, as we honor a group boldly moving into the future and illuminating the way for others to follow in their footsteps.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
