Uncle Tim’s Cocktails Launches RTD Renditions of Classic Cocktails
Uncle Tim’s Cocktails launches two award winning tasting sets of ready to drink cocktails featuring both classic and unique renditions of the Negroni and Manhattan.
Marketing: Pepsi Speaks for the Trees with New EVOLVE Campaign; Bubly Honors LGBTQ+ Safe Spaces in Short Film
After revamping the brand last year with a new look and identity built around the outdoors, Pepsi is moving its plant-based protein line EVOLVE further outdoors this summer with the launch of a mission driven marketing campaign built around sustainability.
Optimum Nutrition AMIN.O. Energy Sparkling Launches Series of ‘Summer Fridays’
For many Americans, Friday, June 3, marked the first of a series of "Summer Fridays" – hours-adjusted workdays designed to encourage work-life balance in a season known for warmer weather, physically active lifestyles, social events and travel. Sharing new survey results and working with an influential voice for young professionals, leading performance nutrition brand Optimum Nutrition speaks out on the need to stay energized and hydrated with Optimum Nutrition AMIN.O. Energy Sparkling for everywhere the longer summer days lead us.
Health-Ade Launches ‘Get That Good Gut Feeling’ Campaign
Leading kombucha brand Health-Ade announces the launch of its “Get That Good Gut Feeling” campaign in partnership with Emmy-award winning illustrator and animator Mike Perry and full-service agency Zambezi. Through easily digestible education, robust storytelling, and bold animations, the campaign celebrates the improved physical and mental well-being the probiotics in Health-Ade Kombucha promote. "Get That Good Gut Feeling” will incorporate Health-Ade’s beloved family of refreshed characters from some of their most popular flavors, feel-good headlines, and quirky designs that visually evoke joy to show how the secret to a happier gut is just one sip away.
Cascade Hollow Distilling Co. Launches Cascade Moon 15 Year Old Barrel Proof
To many whisky aficionados, the term "Barrel Proof" is synonymous with high proof, premium whisky offerings, regarded for their quality. Cascade Hollow Distilling Co.'s General Manager and Distiller Nicole Austin is challenging that perception with the release of Cascade Moon 15 Year Old Barrel Proof, which is launching in select U.S. markets this month.
Review: Kimbala Chai
Austin, Texas-based Kimbala is focused on creating authentic RTD chai in both concentrate and RTD formats. The brand also features several coffee based beverages.
NielsenIQ Acquires On-Premise Data Firm CGA
Two of the biggest names in beverage-alcohol data are joining forces. Global data giant NielsenIQ announced today it has acquired on-premise data firm CGA, in which it initially invested in 2009. Financial terms of the deal were not disclosed.
KUL MOCKS Expands Craft Mocktail Line and Its Distribution
KUL MOCKS ready-to-drink alcohol free cocktails are infused with spirit notes to keep the party going. Uniquely created with health and wellness in mind, KUL MOCKS drinks are 50 calories or less without sacrificing any taste. Through a unique Zero Proof Process, KUL MOCKS are 0.00% ABV, gluten free, non-GMO, caffeine free and contain nothing artificial.
Brad Paisley’s Bourbon Is On A Bumpy Ride. And, That’s A Good Thing.
This week, country music superstar Brad Paisley joined the podcast to discuss his foray into the spirits business as the founder of American Highway Reserve, a uniquely crafted, super-premium bourbon. Paisley explained why product positioning was determined as the brand was developed, communicating the production story to consumers, why his name isn’t on the label and his ultimate vision for the bourbon.
OLIPOP Announces Partnership With Illumination’s Minions; Launches Limited-Edition Banana Cream Flavor
Functional soda brand OLIPOP today announced a partnership with Illumination and Universal Pictures to create a limited-edition Banana Cream flavor, timed to the global theatrical release of the new Illumination film, Minions: The Rise of Gru, on July 1, 2022. The new flavor is now available online at www.drinkolipop.com. Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, will also be selling single cans in select markets starting June 16, 2022.
SunOpta: Manufacturing, Oat Milk Set to Drive Business 2X by 2025
Minnesota-based food and beverage company SunOpta forecasts it will double its business by 2025 with focused investment in more aseptic manufacturing capacity that will service its move into the RTD nutrition category and will help grow its oat-based products division.
Honest Founder Seth Goldman Seeks Organic Tea Revival Under Eat the Change
When The Coca-Cola Company announced last month its decision to discontinue Honest Tea by the end of the year, the brand’s founders were dismayed by what they believed was a shortsighted decision. Two weeks later, they’re brewing up a new line of better-for-you teas to take the mantle.
BIOLYTE Makes Debut in Select Target Stores Across the Country
BIOLYTE – touted as the world’s first “IV in a bottle” – announces continued retail expansion with its debut in Target stores across the country. BIOLYTE can now be found in select Targets in Georgia, South Carolina, North Carolina, Florida, Tennessee, Alabama, Mississippi, Louisiana, Texas, Oklahoma, Arizona, Kansas, Nebraska, Iowa, Missouri, Indiana, Ohio, Kentucky, West Virginia and Virginia. This growth comes on the heels of expansion into several hundred more QuikTrip and RaceTrac locations across the Southeast – the brand rapidly making its entry into new markets.
Mude Drinks Lands Distribution Deal With CVS Health
The Naked Collective (TNC), an Irish carbon neutral start up beverage company is excited to announce that its wellness-led beverage, Mude, is now available at select CVS stores across 392 locations in the United States. Made from all-natural plant-based ingredients, Mude is a new range of healthy, functional sparkling beverages crafted with botanicals and adaptogens, and brewed to refresh your mood.