CAMBRIDGE, MA – 10/8/2002 – Nantucket Nectars continues to innovate with the initial introduction of NectarFizz, a new juice drink that combines the health benefits of juice with the refreshment qualities of carbonation. The new line is packaged in 16oz proprietary bottles and is available in six flavors: Blackberry Fizz, Orange Mango Fizz, Pink Grapefruit Fizz and Raspberry Lime Fizz. NectarFizz represents the same Nantucket Nectars quality juice drink products — all natural ingredients, sweetened with only can sugar and boasts 90 calories or less per serving.
“For over 10 years, Nantucket Nectars has been committed to making high quality juice products. NectarFizz is the latest example of this commitment, as it combines the benefits of juice with refreshment qualities of carbonation,” says Nantucket Nectars Co-Founder Tom First. “Our consumers have been asking us for a juice that is light, refreshing, and lower in calories. NectarFizz is all of those things, so the taste is what you have come to expect from the juice guys.”
Distinctly different from existing Nantucket Nectars lines, the NectarFizz single serve bottles are taller and have a signature contour design with embossed bubbles. NectarFizz is currently being sold in three launch markets: Burlington, Vermont, Denver, Colorado, and Washington, D.C. Nectar Fizz can also be found at Au Bon Pain bakery cafes across the United States and will be available nationwide in January, 2003.
Nantucket Nectars now offers six juice lines, including 100% fruit juices, juice cocktails and not from concentrate teas and lemonades. For more information, visit www.juiceguys.com or call 1-800-TWO-TOMS.
The Snapple Beverage Group, a unit of Cadbury Schweppes, plc, has a beverage brand portfolio that includes Snapple, Mistic, Nantucket Nectars, Orangina, Stewart’s and Yoo-hoo.
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