@@img1 ENGLEWOOD, NJ – Welcome to the “Smart Age,” a term coined by beverage industry entrepreneur, Lance Collins. We live in a time dominated by smart consumers that are not only emotionally attracted to brands, but search for foods and beverages that can deliver unique flavor with real benefits. Recognizing that, Collins set out to create a beverage that would meet their need for substance, taste and chic. FUZE is that product, “InFUZEd” with enough vitamins and minerals to actually fulfill 100% of daily requirements.
The FUZE beverage line encompasses 13 SKUs, including three teas, five fruit-based drinks, three dairy-based flavors called “Refresh,” and two metabolic weight loss flavors under the “Slenderize” name, which feature an infuzion of Citrimax, that helps curb your appetite and inhibits cellular fat production. By utilizing crystalline fructose instead of high fructose corn syrup as the primary sweetener, FUZE continues to deliver on its promise of a “better for you” product.
“New Age beverages have been notorious for selling a healthy perception backed by products that in reality can’t deliver on the promise,” says Lance Collins, founder Fuze Beverage, Inc. “We took our time and created a product that really launches a new category of beverages for smart people that expect efficacy and taste.”
In addition to taste and benefit, Collins made sure that FUZE packaging would be an eye catching and educational alternative to everything else on the shelf. Each 18-ounce glass bottle is fully wrapped in a beautifully artistic representation of the bottle’s flavor, but more importantly, also tells you exactly what’s inside the bottle, how much and what it does for you. The result is a product that meets, and in many ways, exceeds the formula for success in the new “Smart Age” – genuine product information, substance and great taste, with a “notice-me” chic.
“Modern consumers are more educated, they do read what’s in the bottle,” adds Collins. “I decided that was what would set us apart from the other guys, we actually want consumers to read the label and see what’s in FUZE.”
To break through in the cluttered beverage marketplace with a new product is difficult at best. To ensure success, Fuze Beverage, Inc. secured the top names in the beverage industry, including Chairman of the Board, Joe Rosamila who founded Millrose Distributors, the country’s largest independent Snapple distributor which sold out to Triarc in 1999, and John Kenneally and John Blair, the dynamic sales force that helped put Mistic and SoBe on the map. The product has been an instantaneous sensation in the markets that it has been launched.
“We are extremely excited about the reception FUZE has gotten from consumers so far,” says Collins. “We plan on continuing to introduce new flavors as consumers demand and increasing our distribution until everyone in America gets inFUZEd.”
Founded in 2001 by Lance Collins and based in Englewood, NJ, FUZE is the pioneer in the “Smart Age” beverage category. FUZE is currently available in 13 functional offerings all inFUZEd with great taste and essential vitamins. FUZE beverages are fortified with 50-100% of the daily requirements for the vitamins and minerals listed on each label. Additionally, with the exception of those in the Slenderize line, all FUZE beverages are sweetened with Crystalline Fructose instead of High Fructose Corn Syrup, resulting in a sweeter more refined taste without the sugar crash associated with other sweeteners and 25-50% less calories than the leading competitors. For a complete list of flavors, ingredients and FUZE information, visit www.fuzebev.com.
FUZE is currently available in 13 functional offerings:
Flavor Name/ Function Vitamins, Minerals & Herbs
Cranberry Grapefruit Essential A, B3-B5-B6-B12-C, E, Selenium
Mixed Berry Refresh A, B3-B5-B6-B12-C, E, Calcium
Peach Mango Refresh A, B3-B5-B6-B12-C, E, Calcium
Banana Colada Refresh A, B3-B5-B6-B12-C, E, Calcium
Green Tea Vitamin Tea A, B3-B5-B6-B12-C, E, Ginseng
Lemon Tea Vitamin Tea A, B3-B5-B6-B12-C, E
Diet Peach Vitamin Tea A, B3-B5-B6-B12-C, E (No APM)
Agave Cactus Replenish Creatine, L-Proline, Gotu Kola, B12-B6, C
Orange Carrot Focus A, B3-B5-B6-B12-C, E, Zinc
Grape & Aronia Punch Stamina L-Arginine, Damiana, Dong Quai, C
Cranberry Raspberry Slenderize Citramax, L-Carnitine, Chromium, C
Tropical Punch Slenderize Citramax, L-Carnitine, Chromium, C
Citrus Starfruit Punch Vitaboost A, E, C, Selenium
Contact: Rob Bailey
Rob Bailey Communications