Clearly Canadian Enters Into Distribution Arrangements With Southeast-Atlantic Beverage

VANCOUVER, BRITISH COLUMBIA–Clearly Canadian Beverage Corporation (TSX: CLV; OTCBB: CCBC) today announced that its US operating subsidiary, CC Beverage, has entered into new distribution arrangements with Southeast-Atlantic Beverage (“Southeast-Atlantic”), one of the ten largest beverage bottlers of the independent bottling system in the United States. This new arrangement increases Southeast-Atlantic’s focus on the Clearly Canadian sparkling flavoured water line-up in the Florida and Georgia beverage markets.

“We believe that entering into a new arrangement with Southeast-Atlantic provides both companies with renewed focus and commitment to growing the Clearly Canadian brand in the important Southeast market of the United States,” said Douglas Mason, President and CEO of Clearly Canadian Beverage Corporation. “In addition to our other recent appointments with major distributors in the United States and Canada, we believe that Southeast-Atlantic is another significant step in our goal to strengthen alliances with our distribution partners to increase sales by expanding product distribution in new and existing markets within North America,” said Mason.

“Southeast-Atlantic is excited to be providing our marketing and selling expertise to the Clearly Canadian brand in the Southeast. This alliance supports our mission is to be the best beverage distributor in our markets by exceeding customer expectations for quality service and delivering a superior portfolio of beverages. We look forward to working closely with Clearly Canadian to increase consumer awareness and shelf space at retail locations throughout this key consumer market,” said Chris Paul, President and C.O.O. of Southeast-Atlantic Beverage.

Headquartered in Jacksonville, Florida, Southeast-Atlantic Beverage operates three beverage bottling and canning plants and fifteen beverage distribution centers in Florida and Georgia, marketing and distributing numerous national soft drink brands including Canada Dry, Seven-Up, and Clearly Canadian. Southeast-Atlantic Beverage is the second oldest Canada Dry franchise in America and one of the ten largest beverage bottlers in the independent bottling system.

Based in Vancouver, B.C., Clearly Canadian markets premium alternative beverages and products, including Clearly Canadian(R) sparkling flavored water, Clearly Canadian O+2(R) and Tre Limone(R) which are distributed in the United States, Canada and various other countries. Clearly Canadian also holds the exclusive license to manufacture, distribute and sell certain Reebok beverage products in the United States, Canada and the Caribbean. Additional information on Clearly Canadian may be obtained on the world wide web at

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as “expects”, “intends”, “anticipates”, “likely”, “believes” and words of similar import also identify forward-looking statements. Forward-looking statements are based on current expectations and analyses, including the Company’s analysis of its product distribution systems and its expectations regarding the effects of anticipated product distribution changes and related selling and marketing initiatives and the potential benefits of such efforts and activities on the Company’s results of operations in future periods. Actual results may differ materially from those currently anticipated due to a number of factors including, but not limited to, general economic conditions, changing
beverage consumption trends of consumers, the Company’s ability to generate sufficient cash flows to support capital expansion plans and general operating activities, competition, pricing and availability of raw materials, the Company’s ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company’s products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors
that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.


Douglas L. Mason, President and C.E.O.

CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of various
CORPORATION, and its wholly owned subsidiaries, produce, distribute and market CLEARLY CANADIAN(R), CANADIAN O+2(R), TRE LIMONE(R) and certain Reebok beverage products. Reebok is the registered trademark of Reebok International Ltd. and its affiliated companies.

Clearly Canadian Beverage Corporation
Kelly Lendvoy
Director, Communications and Public Affairs
Phone: Toll Free: 1-800-663-5658 (USA) or 1-800-663-0227 (Canada)
Clearly Canadian Beverage Corporation
Clive Shallow
Manager, Shareholder Relations
Phone: Toll Free: 1-800-663-5658 (USA) or 1-800-663-0227 (Canada)