Cadbury deal boost Red Bull spread

A distribution deal with Cadbury Schweppes is expected to extend energy drink Red Bull’s market presence. The company expects its growth to be even faster following the alliance. Mike Stacey, sales director of Red Bull Australia, said the Cadbury deal presents “phenomenal opportunity” for the company to build its growth. Both parties stand to gain from the deal, which commences on 7 July 2003. Red Bull is a popular drink in night clubs and pubs.