BevNET.com ranks the top energy drinks based on taste and appearance data from independently conducted market research. These rankings are not influenced by BevNET staff opinions, prior reviews of the products, or sales data.
CAMBRIDGE, MA – September 2, 2003: BevNET.com, the leading authority on the soft drink industry, announced the results from its 2003 Top Energy Drink competition. The results are based on independently conducted market research of consumer taste and appearance preferences.
Above: The winners of BevNET.com’s 2003 Top Energy Drink competition.
BevNET.com’s 2003 Top Ten Energy Drinks (for the US Market) ranked on consumer taste/appearance results:
- AMP by Pepsi Cola
- Impulse by Impulse Beverage
- Pink by Phoenix Global Group, LLC
- Adrenaline Rush by South Beach Beverage Company
- Pimp Juice by Team Lunatics
- Rush! by The Monarch Beverage Company
- KMX Red by Coca-Cola Company
- Red Bull by Red Bull North America
- Monster by Monster Beverage Company
- Omega by FUZE Beverage LLC
BevNET.com’s 2003 Top Three Diet Energy Drinks (for the US Market) ranked on consumer taste/appearance results:
- Impulse Extreme by Impulse Beverage
- Diet US Energy Drink by United Brands Company
- XS Citrus Blast by XS Beverage LLC
Available through traditional retail channels and on-premise locales (bars, nightclubs, etc.) energy drink sales total nearly $1 billion annually in the US. BevNET.com estimates that there are currently 200 energy drinks on the US market alone.
Announced in July, the open competition included over 100 energy drinks. The top products were selected based on taste and appearance as determined through a rigorous series of focus groups, interviews, and consumer samplings.
Detailed results from the competition will be included in BevNET.com’s report Energy Drinks 2003 available later this month. The report is a comprehensive analysis of the category, including products, companies, distribution, packaging, ingredients, labeling, and regulations. The report will be a vital resource for industry professionals working in the energy drink category.
Originally pioneered by Asian companies, energy drinks were popularized in Europe in the late 80’s with the arrival of Red Bull. Red Bull’s 8.4 oz carbonated, caffeine-rich formula became the industry standard for energy drinks. The US market’s first significant sales did not occur until the late 90’s. The crowded category now includes drinks of all sizes and formulations with the only common denominator being the use of the term “energy drink” on the product label.
Since 1996, BevNET.com has been the beverage industry’s “new product” publication. Featuring over 1600 soft drinks in its archive with more added every day, BevNET.com offers the industry’s most comprehensive and up-to-date coverage of products.
For More Information:
John Craven, Editor;
John McKenna, Research Director;