White Plains, New York, September 3, 2003 – Snapple’s gone back to school, learning the ABC’s and 123’s with its smallest introduction of all time. Right now, just in time for back-to-school, Snapple is launching an entirely new package sized down for the younger generations. Available in four of Snapple’s best selling flavors – Snapple Apple, Fruit Punch, Kiwi Strawberry and Lemon Iced Tea – Snapple’s new eight ounce bottles are ready to go to school, camp, the park or wherever young adventurers take them.
@@img1 “It was an elementary idea that is receiving rave reviews from both our oldest and youngest Snapple fans,” said Maura Mottolese, Vice President of Marketing, Snapple Beverage Group. “Snapple in an eight ounce plastic bottle is perfect for kids and pre-teens who wish they could be drinking the same products as their parents and older brothers and sisters.”
It’s old school, it’s new school – it’s just plain cool! Little Snapple in an eight ounce plastic bottle is an ingenious package that is sure to get straight A’s with kids, teens and parents.
Being small has its advantages. Try Snapple’s new really big, little introduction this September in your local grocery or mass merchandiser stores.
Log onto www.snapple.com.
The Snapple Beverage Group, a unit of Cadbury Schweppes, plc (NYSE:CSG), has a beverage brand portfolio that includes Snapple, Mistic, Nantucket Nectars, Orangina, Stewart’s and Yoo-hoo.