CONCORD, Mass., Dec. 17 /PRNewswire/ — Hey, juice lovers, get ready for a bold, refreshing taste! This fall, Welch’s is introducing three new flavors of 100% White Grape Juice Blends — Welch’s White Grape Cherry, Welch’s White Grape Strawberry, and Welch’s White Grape Berry — giving consumers a variety of tasty, 100% juices bursting with real fruit flavor.

Light and refreshing, every sip of Welch’s new White Grape Blends combines two distinctive fruit flavors in one delicious, thirst-quenching taste. Unlike many other blended products, you can actually taste both fruits on your tongue. These new juices contain the tangy goodness of white grape juice and provide 100 percent of the recommended daily allowance of vitamin C needed for today’s busy lifestyles. Additionally, one eight-ounce glass counts as a serving of fruit, making it easier for consumers to reach the “5-a day” goal.

“We believe today’s families will find our three new, unique flavors of Welch’s White Grape Blends thirst-quenching and delicious,” said Jeff McAdams, product manager, Welch’s Bottled Juices. “The demand for high quality, 100% blended juices has been on the rise recently, and we feel White Grape Cherry, White Grape Strawberry, and White Grape Berry are natural extensions of our line of Welch’s multi-serve juices.”

The new White Grape Blends have already begun appearing on grocery and specialty store shelves. White Grape Cherry, White Grape Strawberry, and White Grape Berry join the Welch’s family of 100% White Grape Juice Blends, including White Grape Peach, White Grape Pear, and White Grape Raspberry.

Welch’s is the world’s leading marketer of Concord and Niagara grape-based products, including grape juice and jelly. The company produces a variety of other fruit-based products, including 100 percent juices, juice cocktails, and drinks in the following forms: single serve, bottled, refrigerated, and frozen and shelf-stable concentrates. In addition, Welch’s produces a number of fruit spread products under both the Welch’s and BAMA brand names. Welch’s Web site can be found at http:/ / Welch’s

CONTACT: Ted Glickman of Fleishman-Hillard Inc., +1-816-512-2380,, for Welch’s

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