Bill Sipper to Join Cascadia Consulting Group

Ramsey, NJ – Effective April 26, 2004, Bill Sipper, a senior beverage executive, will join Cascadia Consulting Group. Mr. Sipper brings over 15 years of food and beverage experience and has held senior management positions at Evian, Chatham Beverage Company (Clearly Canadian, Old Tyme Soda, New Amsterdam Beer), Nantucket Nectars, Fresh Samantha, Ultimate Juice Company (Naked Juice, Hansens, Just Pik’t, Zeiglers, Orchid Island), and most recently The Switch.

Cascadia Consulting Group offers consulting services to the packaged goods industry and has deep expertise across all key areas of food and beverage business planning, marketing and management. Their core team has been directly responsible for strategies and programs that helped brand leaders become leaders having held senior management positions at companies like Nabisco, Beatrice Foods, Pepsi, and Snapple.

“As consumer packaged goods veterans ourselves with operational as well as strategic positions, we know and understand what it takes to build great brands” says Bill Sipper. “Our strategies are real world executable. Our programs are proven against the most rigorous metrics.”

Mr. Sipper will initially focus his energy on developing the training and development portion of Cascadia’s business. Cascadia recently entered into a licensing agreement with Sales Systems Development, Inc. that allows Cascadia to use the training and development programs that have been implemented by over 150 “world-class” sales organizations in the consumer products, beverage, and foodservice industries throughout the world. These sales training and development programs have been implemented by Allied Domecq Spirits

and Wine, Anheuser Busch, Arizona Beverage Company, Bacardi, Borden, Boston Beer
Company, Brown and Williamson Tobacco, Brown-Forman, Canandaigua Wine Company, Charmer Industries, Churchill Distributors, Crystal Geyser Water Company, Dr. Pepper/Seven Up, Fresh Samantha, Glen Ellen Winery, Grolsch, Heublein, Hood Dairy, Sara Lee, La Choy Food Products, M & M/ Mars, McKesson, National Wine and Spirits, Odwalla-Division of Coca Cola, Pepsi, Phillip Morris, Ralston Purina, Rexall, San Pellegrino, Sebastiani Winery, Snapple Beverage Group, Southern Wine and Spirits, The Stroh Brewing Company, Sunbelt Distribution Corp., Sutter Home Winery, United Liquor, and a host of other best practice companies.

Mr. Sipper has been recently featured on several episodes of the TV Food Network’s Unwrapped and a PBS documentary The Water Wars and was a recent guest speaker at Columbia University School of Business. He has been quoted in several trade and consumer publications ranging from Beverage World, Beverage Aisle, and Beverage Industry to Brandweek and Playboy. Mr. Sipper attended Hofstra University and has served as an advisor to Robert F. Kennedy, Jr. and as an Advisory Board Member of Don Henley’s Walden Woods Project.

Cascadia Consulting Group offers consulting service in 7 primary areas: General Management, Sales and Distribution, Sales Training and Development, Marketing, Finance, Operations and Logistics, and Human Resources.

Cascadia services Fortune 500 companies, medium size firms, as well as startups and small companies. Their services are created in a board room but implemented at street level.

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