Impulse Beverage Company recently completed their first Convenience Store Promotion

NACS SHOW 2004 BOOTH #1451

Miami, Florida Impulse Beverage Company recently completed their first Convenience Store Promotion themed “Let Impulse Take You Away.” The response and results were outstanding. Therefore, Impulse will be offering FREE CARNIVAL CRUISES as a sales incentive at the NACS 2004 show-taking place in Las Vegas, Nevada. Two levels of awards, an Elite Cruise and a Superior Cruise are available to the customer, depending on the quantity of product purchased. Impulse Beverage Company will partner with the customer to execute a relevant sales incentive program. Whether this sales tool be designed and implemented as a distributor incentive, convenience store promo, or customized to meet the needs of the customer, Impulse will make sure their customer is satisfied and convinced.

Impulse Promotion with Jacksons Food Stores Proves Huge Success

Convenience Store Promotion Breakdown
Jacksons Food Stores
102 locations throughout Idaho, Oregon, Utah, Arizona, Colorado, & Wyoming
Summer Promotion July 2004 – August 2004 – 2-month period
The District Manager with the most Impulse sales per customer wins an All-Inclusive Carnival Caribbean 5 Day Premium Cruise for two. Store Manger wins $100. The Assistant Manager wins $50. Store crew wins Impulse T-shirts and hats.

“This was a great promotion, which brought good exposure to a new brand that is exclusive to the Jacksons stores. It was a great way to introduce the brand to our customers. I think the promotion was very well put together and was well executed by all parties involved.”
Mark Wilcox, Beverage Buyer, Jacksons Food Store

“The District Manager’s (DM) were full aware of the contest along with the store managers. An e-mail was sent out to all stores and DM’s prior to the contest. This e-mail was also reviewed at all monthly store managers meetings at the beginning of the contest and throughout the duration of the contest. This created fierce competition between the DM’s and the managers that wanted their DM to win the cruise.” Wilcox


“I thought the promotion was a good planned deal along with the timeliness of the July-August time frame. I had the #1 store in sales and it is close to the downtown area, which capitalized off a few good area events. The managers at all my stores placed the display up close to the registers in the traffic zones and pushed the sales when anyone brought up a Red Bull or other energy drink. The price point was a good one at 2/$3.00.I even authorized small ice chests on the counters to assist in the selling of cold at the counter. It was a lot of fun and I think we brought awareness to the Impulse brand. I talked it up at my monthly sales/manager meeting and challenged my group to get rid of me for a week by selling the most. My hats off to my team for pulling it off.”
Phil Woodward, Winning District Manger, Reno, Nevada

Impulse Beverage Company is leading the next generation of energy drinks. The award winning combination of great taste, proven functionality, modern packaging and intelligent business strategy positions Impulse Energy Drinks to be able to compete successfully as a serious contender in the ever-evolving intensifying energy drink category. Impulse hit the market in 2001, with distribution limited to the South Florida market. According to plan, in just three years Impulse has become the preferred beverage choice of Miami’s famous South Beach. The brand is demonstrating consistent triple digit growth and worldwide awareness. As a result of the strong South Florida market presence and multi-cultural acceptance, Impulse created a high international demand. By year-end, Impulse Energy Drinks will be distributed in 25 countries. Impulse is widely recognized within the international industry as the most promising and best tasting energy drink manufactured and marketed in the USA.