Jones Soda Co. (OTC:JSDA) (TSX VENTURE:JSD) (the “Company” or “Jones Soda”), has created the first interactive package for the CSD (“Carbonated Soft Drink”) category.
The 12-ounce Jones cans are going to be sold in Fridge Pack 12-packs and are designed with bright colors to reflect each fun Jones Soda flavor. The interactive fridge pack creates an emotional connection with the consumers by utilizing photos as an integral part of the box design. Similar to its bottle labels, Jones Soda has created a package that will feature photos submitted by its consumers. The fridge pack will rotate photos continuously with 7 different photos per box. Hundreds of thousands of consumers submit their photos via regular mail or online at the Jones Soda Photo Gallery (www.jonessoda.com) for a chance to be picked.
As of October 3rd, six Jones Soda flavors, including Green Apple, Blue Bubblegum, Strawberry Lime, Cream Soda, Root Beer and Sugar-Free Black Cherry will be available exclusively at Target in the 12-ounce cans.
“We are very excited about the new packaging and the fact that we are bringing something new to a traditional CSD category,” states Peter van Stolk, President & CEO of Jones Soda. “The beverage industry is very competitive, so we at Jones Soda strive to connect with our consumer in a way that no other company can. I believe that with our unique packaging and our connection with our consumer, we continue to create a forward-moving strategy.”
Headquartered in Seattle, Washington, Jones Soda Co. manufactures its Jones Soda, Jones Naturals, Jones Energy and Whoopass brands and sells through its distribution network in select markets across North America and through several large national retail accounts. A leader in the premium soda category, Jones is known for its innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers and everywhere you’d never expect to find a soda.
Statements in this press release, and elsewhere that look forward in time or include anything other than historical information involve risks and uncertainties that may affect the Company’s actual results of operations. Statements contained in this release regarding potential future opportunities from the myjones.com website, the Company’s anticipated future results of operations, and the Company’s ability to expand the Jones Soda, Jones Naturals, Jones Energy and Whoopass brands are “forward-looking statements” as the phrase is defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements by the Company are subject to certain risks, including future demand for Jones Soda products, the Company’s ability to maintain and expand its distributor network, the ability of its distributors to increase product sales, competition from other businesses providing similar products and the Company’s ability to successfully execute its business strategy. These risks and uncertainties, as well as other risks that are relevant to the Company’s business and results of operations, are discussed in more detail in the Company’s periodic reports filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended, including the Company’s Annual Report on Form 10-KSB for the 2001 fiscal year.
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