ZICO, a new drink that is redefining the beverage category as nature’s enhanced waterT has launched its first advertising campaign for its pure coconut water. The headline, H2Oh my gosh!, is set to peak consumer curiosity about the taste and benefits of ZICO.
The campaign is based on consumer’s response to the unexpected health benefits and great taste of ZICO. “Most consumers are unfamiliar with coconut water and its health benefits”, says Mark Rampolla, ZICO Founder and CEO. “There’s an overwhelming positive reaction the first time people taste ZICO coconut water and then hear about the natural health benefits, like ZICO’s naturally occurring five essential electrolytes, including more potassium than a banana, and 15 times more than a manufactured sports drink.
Consumers are most impressed that the drink has no fat and only 60 calories.”
The campaign’s tagline, nature’s enhanced waterT, positions ZICO as the only natural alternative in the growing enhanced water segment. The outdoor campaign from OLE Advertising – NYC, is being posted in the beginning of October throughout various Manhattan neighborhoods near key retailers.
ZICO was launched in New York this August and is currently evaluating distribution partners for its nationwide expansion in 2005. It is currently available in New York at selected locations such as Bikram Yoga, Better Burger, Health Nuts, Fairway Market, Amish Market, selected GNC’s and other high-end convenience and health food stores as well as Online at www.zico.com.
ZICO LLC is headquartered in Englewood Cliffs with offices in Brazil and El Salvador, launched in June of 2003. The company’s executive team spent more than a year developing and researching ZICO in preparation of introducing coconut water to the U.S. ZICO pure coconut water comes in three flavors:
natural, mango and passion fruit-orange peel. ZICO is available at select locations around the New York metro area including gourmet stores, specialty supermarkets, and health food stores. You can also purchase ZICO Online.
For more information, go to www.zico.com or call 1-866-SAY-ZICO.