– Strawberry Mango Passion and Half & Half Quickly Embraced by Consumers —
Port Washington, NY, April, 2005 — Apple & Eve, one of the country’s largest independent juice companies, has introduced two new flavors in its 16-ounce single- serve line of juices. Apple & Eve’s Strawberry Mango Passion 100% Juice offers a “taste of the tropics” in a convenient single-serving size, and Apple & Eve’s Half & Half mixes the refreshing tastes of lemonade and iced tea for on-the-go consumers looking for an exciting new flavor combination.
Both products were first launched in February, and are now available throughout the northeast. In the two months since their introduction, consumers have quickly embraced these two new flavors — with sales of these two products alone accounting for 20% of the growing Apple & Eve single-serve business.
“The response to these two new single-serve flavors has been tremendous, with consumers really demonstrating that they are anxious to try new single-serve products and flavor combinations that we introduce,” says Bill Harrison, Apple & Eve’s VP of Sales/Single Serve Division. “I think that a big part of our success with new flavor introductions in our single-serve division comes from the fact that Apple & Eve has such a wide variety of products and flavors, and isn’t known only for one flavor in particular. Many of our competitors are really known for one flavor when it comes to single serve, whether orange juice, grape juice, cranberry juice or apple juice. Consumers, therefore, are readily embracing the new flavors that we are offering at Apple & Eve.”
Harrison joined Apple & Eve last year as VP of Sales in the Single Serve Division. Since joining the company, he has worked to grow Apple & Eve’s single serve business through a variety of strategies. According to Harrison, the success in growing the division comes from building and improving upon the distribution network in markets where the supermarket business is strongest for the brand. His strategies and execution have worked well for Apple & Eve — when he first joined the company last year, the entire category of single serve juices was down industry-wide, with sales down more than 2%. This year, Harrison notes that Apple & Eve’s single serve sales are up nearly 10%.
In addition to new Strawberry Mango Passion and Half & Half, Apple & Eve’s other single serve flavors include 100% Apple Juice, 100% Orange Juice, 100% Cranberry Juice Blend, 100% Cranberry Raspberry Juice Blend, Ruby Red Grapefruit, Concord Grape, Wild Berry, Kiwi Tangerine, Orange Mango, Mango Nectar, Guava Nectar and Lemonade. The Apple & Eve single serve line was first launched in 2002.
Over the past few years, Apple & Eve has continued to strengthen its portfolio of products, and has introduced wholesome juices in a number of new categories, including Organics, Tropicals and Apple & Eve Light — a line of low calorie, low carb juices. In addition, in February, Apple & Eve announced its purchase of Northland Cranberries, Inc.’s Juice Division, which includes the Northland and TreeSweet brands, as well as the assignment of the Seneca brand license. With this purchase, Apple & Eve’s revenues have expanded from $100 million in 2004 to over $160 million annually.
About Apple & Eve
Apple & Eve is one of the largest independently owned juice companies in the U.S., with total sales exceeding $160 million. Founded in 1975 by Gordon and Cary Crane and headquartered in Port Washington, NY, the company is known for its great tasting, innovative, and healthy beverage products. Apple & Eve markets a complete line of juices and premium cocktails, including Apple & Eve 100% pure and natural juices and juice blends, the Apple & Eve Organics juice line, and Made-in-the-Shade juice cocktails. Apple & Eve also markets the Sesame Street line of calcium-fortified juices for children. Apple & Eve products are found in supermarkets, mass merchants, warehouse clubs, drug stores, health food stores and convenience stores across the country.