WATERBURY, VT – Green Mountain Coffee Roasters, Inc. introduced an exciting alternative to traditional soft drinks. Dubbed Double-Bean Elixirs(TM), these new carbonated coffee sodas offer consumers an environmentally friendly and socially responsible choice of cold beverages. Created from Green Mountain’s own Fair Trade Certified(TM) organic coffee, the new Double-Bean Elixirs have received rave reviews from expert coffee tasters.
The Double-Bean Elixirs come in five flavors: original, vanilla, hazelnut, mocha, and almond. They are available in 12 oz. bottles and four-packs, and are being introduced first to select northeast retail locations including Shaws Supermarkets, Jolley Stores, MapleFields, Price Chopper, Hannaford Brothers, Stop & Shop, Whole Foods Markets, and in many other Green Mountain locations.
Patty Vincent, Coffee Product Manager at Green Mountain Coffee Roasters has described the Double-Bean Elixirs as “delicious and innovative new coffee products. These sodas have a very distinctive coffee taste and are well paired with other flavors to produce wonderfully intriguing beverages. The Double-Bean Elixirs are perfect anytime refreshers.”
Java Pop manufactures the Double-Bean Elixirs for Green Mountain Coffee Roasters. “We are pleased to add an Organic Fair Trade line of sodas that broadens the Green Mountain Coffee Roasters brand,” stated Java Pop President, Paul Hendler.
“It’s exciting for us to introduce an organic Fair Trade Certified coffee soda to consumers,” said Bob Stiller, President and CEO of Green Mountain Coffee Roasters. “Fair Trade certification of the Double-Bean Elixirs helps ensure that small scale coffee and sugar producers receive a fair price for their crops, which in turn enables them to support their families and their communities. Being organic, as well Fair Trade Certified, this wonderful coffee soda is also good for the natural environments where farmers work and live. Furthermore, consumers can enjoy not only the delicious taste but also the satisfaction of knowing their purchase makes a difference in the world,” Stiller concluded.
Green Mountain Coffee Roasters, Inc. is a leader in the specialty coffee industry and offers over 100 coffee selections including estate, certified organic, Fair Trade Certified(TM), signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters® and Newman’s Own® Organics brands. While the majority of Green Mountain Coffee’s revenue is derived from its wholesale operations, the Company also operates a direct mail business and an e-commerce website (www.GreenMountainCoffee.com) from its Waterbury, Vermont headquarters. Each year the Company contributes at least five percent of its pre-tax profits to support socially responsible initiatives. Based on its performance, Green Mountain Coffee Roasters has been recognized for the past six years as one of Forbes Magazine’s “200 Best Small Companies,” for the past three years in the top ten on Business Ethics magazine’s list of “100 Best Corporate Citizens,” and for the past two years as one of the Society of Human Resource Management’s “Best Medium Companies to Work for in America.”
Java Pop, Inc., is a Nevada Corporation which has licensed from Green Mountain Coffee Roasters the right to use certain trademarks for use in the manufacture, sale and promotion of non-alcoholic, carbonated, coffee-flavored soft drinks in the United States and Canada.
Paul Hendler, 866-689-5655